Design by Laney

Design by Laney I make wedding invitations and I teach artists how to make money.

09/29/2026

Are you trying to figure out which software is best for designing wedding invitations? In this video, I break down the industry-standard programs that professional stationery designers use and why investing time in learning them will save your business from major printing headaches!

While free or budget-friendly tools like Canva, Adobe Express, and Procreate are fantastic for quick digital graphics, they simply aren’t built for high-end print production. I pull back the curtain on the Adobe Creative Cloud suiteβ€”specifically Illustrator, InDesign, and Photoshopβ€”to show you exactly how these powerhouse programs work together to create luxury wedding suites.

Here is what we cover in this deep dive:
✨ The Canva Pitfall: Why designing print invitations in an RGB color space leads to inaccurate colors and printer rejection.
✨ Adobe Illustrator (My Home Base!): How to utilize artboards to layout an entire invitation suite (invites, liners, RSVP cards, and maps) in one view where you can easily move elements around.
✨ Adobe InDesign for Layouts: The magic of using Data Merge for a 100+ person envelope address list, plus how to use Parent Pages and advanced Find and Replace functions to change fonts and colors globally across massive documents.
✨ Adobe Photoshop for Raster Elements: How to handle watercolor paintings, crests, and sketches, remove backgrounds, and use adjustment layers for non-destructive color editing (like turning summer greenery into a fall vibe!).
✨ How Adobe Thrives: How changes automatically update across programs when you place linked files!

Learning these programs can feel intimidating, but remember: your printers and your peers all speak the language of Adobe. If you want to build a serious stationery business, learning the right tools from day one is the ultimate shortcut.

πŸ‘‰ LINKS & RESOURCES MENTIONED IN THIS VIDEO:

Try Canva Pro: https://partner.canva.com/B0kEgB

Free Intro to Illustrator Class: https://designbylaney.com/free-illustrator-course

The Creative Cloud Bundle: https://designybylaney.com/ccbundle – Learn Illustrator, InDesign, and Photoshop specifically from the perspective of a wedding invitation designer.

Get Adobe Creative Cloud: https://bit.ly/4bbffk4

Outline All Text Script: https://www.id-extras.com/shopping-cart/?wp_eStore_add_to_cart=152&ap_id=laney

Hit that subscribe button, and let me know in the comments: Are you team Illustrator or team InDesign? *gasp*

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Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/25/2026

Letterpress invitations are a beautiful option for couples wanting a luxury paper experience. But they definitely come with challenges as a designer! Learn everything you need to know to successfully design and prep your print files for a letterpress suite in today's video.

Did you know you'll likely need THREE files for each letterpress piece?!

I design in Adobe Illustrator and highly recommend learning the Adobe Suite if you're wanting to be a professional stationer. Adobe is the industry standard, and while there are some other design programs, most printers require specific file settings that are a breeze with Adobe!

Free Illustrator Course: https://designbylaney.com/free-illustrator-course

Adobe Bundle for Stationers: https://designbylaney.com/ccbundle

Stationery Vendor Toolkit: https://designbylaney.com/stationery-vendor-toolkit

More Design Videos: https://www.youtube.com/playlist?list=PLhXDd9EOenMWIsYqoTqhG2-v9xnon75jy

09/22/2026

Learn the difference between semi-custom and custom invitations and what each can offer!

There are a lot of options for wedding invitations out there, which can feel overwhelming as you start planning your dream wedding. Understanding the terminology and what's commonly included can make the process much more enjoyable for you AND your designer!

Browse Semi-Custom Line: https://designbylaney.etsy.com?section_id=28389273

Learn More About Custom: https://designbylaney.com/custom

Want more DIY Options? Check out templates! https://designbylaney.etsy.com?section_id=43374948

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Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/18/2026

Sending your clients good invitation proofs is so important since it's the first time they're getting to see their vision coming to life. We want to make sure the proof gives them an overall look at how everything fits together, as well as a detailed look into each piece.

In this video I walk you through my entire proofing form (built in Dubsado) and how I ask for feedback.... including getting their signature to ensure my business is safe once we move into production!

Best Dubsado Discount: https://www.dubsado.com/?c=designbylaney
Free Dubsado Course: https://designbylaney.com/how-to-use-dubsado

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/15/2026

A lot goes in to planning and designing your wedding invitations! Hiring a professional is a huge step, but so is understanding the differences and why things cost what they do!

In this video we break down the differences between three popular wedding invitation print methods: letterpress, foil stamping and digital printing!

We hope this helps you make informed decisions about your own wedding invitations - let us know, did you learn something new?

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/11/2026

In this video we go over the new Assembly Services Store! With this feature you can add your services as products and make them shoppable right from your existing portals!

If you're new to Assembly, it offers a branded client portal, messaging, file-sharing, invoicing and more all in one centralized place! This is a great option for small business owners looking to house everything in one software!

Get $100 Off Assembly Plan - https://assembly.com and Code: LANEY

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Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/08/2026

Vellum can be such a great addition to your wedding invitations! But what is vellum and how do we print on it?

In this video I'll go over the types of vellum (hint: which one you have matters for your printer type), and several examples of how we incorporate vellum into our designs such as overlays and wraps!

Get $25 PrintsWell: www.printswell.com/a/laney
My Fave Vellum: https://www.amazon.com/shop/designbylaney

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/04/2026

In this step-by-step tutorial, I’m walking you through how to design for foil stamping using Adobe Illustrator! Whether you’re creating wedding invitations, holiday cards, or luxury stationery, you’ll learn the essential rules of designing for metallic foil, how to vectorize your files, and how to set up your artboards for printing with PrintsWell.

πŸ“Œ KEY POINTS & TAKEAWAYS:
How Foil Stamping Works: Heat, pressure, metal dies, and tactile paper impressions.

Essential Design Rules: Line weight minimums, adding strokes to script fonts, and why vector files are mandatory (no PNGs or rasters).

Foil Proofing Tip: How to create a gold gradient in Illustrator to simulate foil for client proofs.

Saving Money on Dies: How to design reusable foil dies to save on die creation fees across multiple print runs.

Avoiding Double-Sided Foil Mistakes: Why back-side digital printing is recommended over double-sided foil.

3-File Print Setup: Step-by-step walk-through to create your Composite, Digital Print, and 100% K (Black) Foil Die files.

PrintsWell Order Walkthrough: Paper selection (120 # Eggshell Ultra White vs. Cotton), uploading files, double-checking the preview portal, and understanding die pricing.

πŸ”— LINKS & RESOURCES MENTIONED:
Get $25 off your first PrintsWell order: www.printswell.com/a/laney
Vector vs. Raster Video: https://youtu.be/rodNq18dAGk
Bleeds Video: https://youtu.be/UvjeIHBq-6g

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

09/01/2026

Are you trying to decide whether to print wedding invitations in-house or outsource them to professional print shops? Many new stationery designers assume printing at home is the cheapest way to maximize profit marginsβ€”until they calculate toner usage, paper waste, and hours of manual cutting!

In this video, we break down the exact math comparing an in-house print run to outsourcing a 100-suite, 4-piece wedding invitation order through PrintsWell. We cover equipment costs, toner yields, paper specs, and the biggest hidden expense in your business: your time. Discover when in-house printing makes sense, why outsourcing is usually more profitable, and our favorite print vendors to partner with!

Key Points
β€’ The Upfront Cost Illusionβ€”saving $45 isn't the full picture.
β€’ The Hidden Labor of Trimming
β€’ Value Your Time Correctly
β€’ Best Uses for In-House Printers
β€’ Top Vendors to Use

πŸ”— Links Mentioned:
β€’ PrintsWell ($25 Off First Order) β†’ www.printswell.com/a/laney
β€’ Stationery Vendor Toolkit β†’ https://designbylaney.com/stationery-vendor-toolkit
β€’ Cards & Pockets β†’ https://www.cardsandpockets.com/?aff=7
β€’ Mingo Press β†’ https://www.mingopress.com/ (tell them Laney sent you!)

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

08/28/2026

Are you wondering what to put in your wedding invitation portfolio to attract ideal clients and book more stationery jobs? While we might not carry physical art portfolios around anymore, having a curated online gallery, sample kit, and in-person sample set is essential for growing your stationery design business.

In this video, we break down step-by-step what to include in your invitation portfolioβ€”from how many printed pieces you actually need to setting accurate client expectations, showcasing specialized print methods, and taking your own cohesive flat lay photos. Learn how to highlight your unique style, avoid common rookie printing mistakes, and keep your gallery updated to reflect your evolving business.

Key Points
πŸ–¨οΈ Print Real Work: Invest $250–$300 to print 5–10 sample suites. Mockups only go so far, and printing early helps you catch design/print mistakes on low-stakes samples rather than live client orders.

🎯 Match Pricing & Client Expectations: Showcase the exact embellishments, base suites, and average price points you want to sell so clients know what to expect within their budget.

🎨 Highlight Your Unique Style: Dedicate prime portfolio space to your signature strengthsβ€”whether that’s custom watercolor, calligraphy, or bold typography.

πŸ“œ Showcase Print Methods & Keep Vendor Samples: Feature the print finishes you want to get hired for (like letterpress, foil stamping, or wax seals), and keep printer swatch decks on the backend for extra finishes.

πŸ“Έ Master DIY Flat Lay Photography: Taking your own flat lay photos right before suites ship out gives you total creative control, quick turnaround, and visual consistency across your website.

πŸ”„ Audit & Refresh Every 6–12 Months: Regularly remove outdated work and update your portfolio gallery so it accurately reflects your current skill level, style, and pricing structure.

πŸ”— Links Mentioned:
β€’ Stationery School β†’ https://designbylaney.com/stationery-school
β€’ Flat Lay Styling Class β†’ https://bit.ly/3TFGxsX

~

Links contained in the video and/or description may be affiliate links which earn us a small commission at no cost to you! We appreciate your use of our links so we can continue making free content for you!

----------

Hi, hey, hello! Welcome to the Design by Laney channel! I am a wedding invitation designer & stationery business educator! On this channel, you'll find videos featuring design tutorials, systems reviews, and the most requested tips and tricks for running a creative business - yes, including my favorite printers!

New to Invitation Design?
πŸ’Œ Check out our *From Start to Suite* course!
https://designbylaney.com/from-start-to-suite

πŸ€“ Sign up for our FREE Adobe Illustrator course series:
https://designbylaney.com/free-illustrator-course

πŸ‘©πŸ»β€πŸ« Want to learn even more about running a stationery business? Join us in Stationery School!
https://designbylaney.com/stationery-school

πŸ’› Follow Along:
www.instagram.com/designbylaney
www.designbylaney.com
www.facebook.com/designbylaney
www.pinterest.com/bylaney

πŸ–¨οΈ My Favorite Print Shop www.printswell.com/a/laney
πŸ“‹ Try Dubsado https://www.dubsado.com/?c=designbylaney
πŸ“‹ Try Honeybook http://share.honeybook.com/laney

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