09/02/2026
Marketing Tip Wednesday:
There's a marketing killer called "The Curse of Knowledge."
It happens when you know your business SO well that you forget your customers don't. So you use industry jargon. You skip the basics. You assume they know what you know.
They don't.
Test everything with THIS filter: "Would a 12-year-old understand this?"
If yes, you're good. If not, simplify. Then simplify again.
Clear beats clever. Every single time. π