08/19/2026
We asked a top AI model to audit a client's ad tracking. It said the tracking was broken and offered to fix it. The tracking was fine. The "fix" would have shut off conversions that were working perfectly.
That is the reality of AI in marketing right now. Incredibly useful for research, drafts, and speed. Risky when it touches spend, tracking, or anything said to your customers.
We broke it down channel by channel: SEO, Google Ads, email, and analytics. Where AI helps, where it hurts, and what an experienced marketer catches.
Read it here: