Red Sage Communications, Inc.

10/14/2026

A visitor's trip isn't made up of isolated stops. It's one connected experience.

That's something Visit Cullman, Alabama understands exceptionally well.

Whether someone arrives to hike, explore downtown, attend a festival, or visit one of the area's attractions, the journey doesn't end there. Throughout the visitor experience, they're encouraged to discover what's next.

On the Visit Cullman website, attractions lead to restaurants. Events connect visitors with local shopping. Outdoor adventures inspire overnight stays. And through the printed visitor guide, businesses, experiences, and communities work together to tell one cohesive story.

That kind of intentional cross-promotion doesn't just improve navigation—it helps visitors uncover more of what makes Cullman special.

The result?

📍 Longer stays.

🛍️ More local spending.

❤️ Stronger memories.

That's what destination marketing looks like when every partner is invested in the visitor experience—not just their own. ✨

Curious how Visit Cullman has built a connected visitor journey? Take a look: https://pulse.ly/s7ls1aytnm

10/08/2026

Congratulations to Aarin Schnackenburg, Account Executive at Red Sage, for being named PR Professional of the Year at the American Advertising Federation North Alabama AdMIRE Awards! 🏆

This award recognizes an outstanding public relations professional who demonstrates excellence in strategic communications, leadership, and client service. Aarin's passion for building strong relationships, developing thoughtful strategies, and delivering meaningful results makes her an invaluable part of the Red Sage team.

👏 Join us in congratulating Aarin on this well-deserved recognition! 🎉

10/05/2026

Stay ahead of what's shaping tourism, marketing, and destination strategy. 📲🌟

Subscribe to the Red Sage newsletter for industry trends, marketing insights, client success stories, and agency updates, delivered straight to your inbox.

📩 Sign up here: https://pulse.ly/suaozk9a8k

10/05/2026

🎉 We are excited to announce a new era for Red Sage! 🎉

Longtime agency leaders Sarah Macaluso and Michelle Stark are now co-owners of Red Sage Communications, with Sarah stepping into the role of CEO and Michelle serving as CGO.

Former owners Ellen Didier and Dan Thompson will now enjoy a well-earned retirement, with focus on family, travel, and community engagement.

Our team is thrilled to have Sarah and Michelle leading us into the future! The two will prioritize the strong client relationships and commitment to meaningful, measurable work that have defined Red Sage for two decades.

Read the full story:

Red Sage Communications, Inc., an integrated destination marketing agency specializing in tourism, attraction, place marketing and growth-focused brand-building, today announced that longtime agency leaders Sarah Macaluso and Michelle Stark have become co-owners of the company.

10/02/2026

A great seasonal event can do a lot more than fill a weekend calendar. 🍂

For destinations, festivals, markets, concerts, and other limited-time experiences can give travelers a reason to visit now, while creating opportunities that extend well beyond the event itself.

So, how can DMOs make the most of them? 👀
We’re breaking it down in our recent blog!

Read the full story:
🔗 https://pulse.ly/4dkihsjvvf

09/30/2026

Join us in congratulating Michelle Stark, our Vice President of Sales & Marketing, on being named Salesperson of the Year at American Advertising Federation's AdMIRE Awards! 🏆 Michelle has won this award THREE years in a row!

Michelle's leadership, strategic vision, and dedication have played a key role in Red Sage's continued growth. From building strong client relationships to mentoring our team and embracing new industry trends, she consistently leads with excellence and integrity.

We're incredibly proud to celebrate this well-deserved recognition and grateful to have Michelle leading the way. Congratulations! 🎉

09/25/2026

Here's a tip straight from our strategy team. If you want to drive more revenue through bookings and on-site spend... focus on the metric most people ignore. 👥

Length. Of. Stay.

It seems obvious, but when visitors are encouraged to stay just a little longer—whether they're soaking up the sun at the beach or experiencing the magic of Walt Disney World—they spend more, too.

At Red Sage, we help destinations create partner-driven experiences that bring together DMOs, attractions, hotels, tour operators, restaurants, retailers, and more to encourage longer stays and greater exploration.

When these experiences are marketed intentionally, they don't just increase visitor spending—they build stronger loyalty and create memories that keep travelers coming back.

09/22/2026

At Red Sage, we help destinations, tour operators, and experience providers break through the digital noise—so they're easier to discover across AI, search, and the platforms travelers use every day.

Why? Because before travelers book, they ask questions.

Increasingly, they're asking AI, search engines, and online communities—not just tour operators.

Is this experience worth it?
What's included?
Who is this trip best for?
What makes it different?

The best DMOS, CVBS, and tour operators don't wait for travelers to ask those questions directly.

They answer proactively through compelling itineraries, rich website content, authentic storytelling, and clear experience descriptions that make it easy for both travelers—and AI—to understand. ✈️

09/18/2026

A few familiar faces in Huntsville! 👀

We don’t always get our Account Executives together in one place, so when we had the chance, we made a night of it with dinner and some quality time! 👏

09/16/2026

Say hello to Kate! 👋

We’re excited to welcome Kate West to Red Sage as our new Director of Digital Services! With a decade of digital leadership experience at Industry Dive and Farm Journal, Kate brings deep expertise in performance marketing, content, and the ever-evolving world of AI-powered search.

At Red Sage, she’ll lead strategy across paid media, social, content, and more, helping our team connect all the pieces while keeping authentic storytelling at the center. And from her home base in Telluride, Colorado, she brings a personal connection to the power of place, too. 🏔️

Get to know Kate and what she’s bringing to Red Sage:
🔗 https://pulse.ly/1nllmd6ceg