Andrea Gomez

09/25/2015

09/25/2015

Client: Eco-Tec (company that recycle electronic)

Eco-tech is a new company that recycles electronics, they want informative posters and strong pictures to show the reality of the impact that the demand of electronics is causing now, and pursue people to make conscience and begin to donate.

Process: Concept of the company, name, and branding was created, the concept is “Coltan, a blind industry” I use strong images that show what is happening in the Congo, and I manipulated them to make it look more visual informative. I applied black to the posters to make it look nostalgic, and green to give it a touch of recycling nature, and the bold letters to make it look impacting.

11/10/2014

11/10/2014

Bloom Chick

Client: Bloom Chick (Make up brand)

Bloom chick is a new cosmetic line for teenagers who are entering puberty and considering make up to help their new skin conditions such as acne and blemishes.

Process: Created a new make up line, defined the name, designed the branding, and shape of the boxes. I took into consideration the content of each package by giving them different shapes, but keeping the continuity it needed to have with regard to the overall theme. I used circles, and bright colors to attract teenagers, also used script font to give a girly touch.

11/10/2014

Essie

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11/10/2014

Client: NASA

NASA want to advertise and inform people about the Hubble Telescope. NASA wanted to show people how the universe looks using actual images that the telescope was able to capture.

Process: I created a movie poster for the Hubble Imax movie, a magazine and a double sided poster.

All images that I utilized on the posters are individual images, I edited the images cutting them to create context. I applied blending modes inclusively edited colors to make them look brighter, I played with the black background to create a feel of the universe, and took an approach of colorful images that I collected from hubblesite.org to make it look magical and fun, so people could appreciate how the universe

11/10/2014

Client: Brides Maids (Movie)

Brides Maids is going to promote their Broadway show, different from their movie poster design, but giving the message of what the movie is about they don’t want it to be very literal to give a touch of curiosity.

Process: I created all the advertising and passes for the Broadway show, made the graphics of two girls pulling a bow, the two girls are the two friends that fight over the bride and in this case the bow represent the bride. I used pink and black background to make a strong contrast and to target women.

11/10/2014

Client: Kaffe (Coffee brand)

Kaffe is a brand originated from Colombia that distributes their coffee all around the world. Kaffe wants to show their brand as organic coffee, and at the same time want to promote the country of origin due to its good reputation in coffee.

Process: Create new coffee company, define a name, design branding, design shape of the package with a unique design that makes it different from competitors. Recyclable paper and script typeface and colors where selected to give a feeling of an organic product. The poster and the magazine ad where designed to be consistent with the product packaging using the same typeface and colors. I Used coffee beans to make it look natural and also used the Colombian outline map to promote the Country of origin.