ProMax ProMax has everything you need to sell more cars. Leading the industry in automotive software since 1994 auto industry.

ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, more, ProMax has all the tools you need to succeed. ProMax introduced the industry's first special

finance system in 1995, and pioneered the field again in 2003 with the first fully web-based system. In 2008, ProMax was the first to offer a fully integrated compliance package, and in 2009 debuted the industry's only pre-screen tool. ProMax Unlimited and ProCredit Express remain one of only three resellers of all 3 credit bureaus in the U.S.

Add up what it takes to move one unit through your store.A CRM. A desking tool. A credit provider. Something for complia...
08/31/2026

Add up what it takes to move one unit through your store.

A CRM. A desking tool. A credit provider. Something for compliance. Each one has its own login, its own contract, its own renewal date, and its own support number when it breaks on a Saturday.

ProMax Complete puts lead management, desking, credit, compliance, and fraud in one platform, on one bill.

How many vendors touched your last deal?

Digital Dealer, booth 427, Huntington Place.If you're walking the floor, stop by. We'd love to chat about how your store...
08/27/2026

Digital Dealer, booth 427, Huntington Place.

If you're walking the floor, stop by. We'd love to chat about how your store operations are going and how we can help.

Lead management, desking, credit, compliance, and fraud in one platform. Come see whether that solves anything you're dealing with.

One Login. One Experience. Always Compliant. Always Profitable.

Nobody asks the desk what's broken. They ask the vendors. Pasch Group is running the 2027 Automotive CRM Survey to get t...
08/26/2026

Nobody asks the desk what's broken. They ask the vendors. Pasch Group is running the 2027 Automotive CRM Survey to get the answer from the people who actually work the floor, and they need dealership managers to respond.

A few minutes of your time turns into a clearer read on what's working in your sales workflow, what's getting in the way, and where this technology should go next.

If you've got opinions about lead management, this is the place to put them.

research.paschgroup.com

Structuring a deal should never require rebuilding it in a second system. With ProMax Complete, desking, inventory, and ...
08/24/2026

Structuring a deal should never require rebuilding it in a second system. With ProMax Complete, desking, inventory, and the credit decision all live in a single view.

One set of numbers, one place to work them, and fewer rekeys on the front end mean fewer surprises at delivery.

ProMax Complete. One platform for the entire retail process.

Count the tabs open on your desk manager's screen right now. Every handoff between systems is a place the deal slows dow...
08/20/2026

Count the tabs open on your desk manager's screen right now. Every handoff between systems is a place the deal slows down and the customer feels the pause.

ProMax Complete brings lead management, desking, credit, and compliance into one connected workflow, so the deal moves in one place instead of four.

Ask any GM how long it takes to get a new desk manager productive and you will get an honest answer, usually measured in...
08/17/2026

Ask any GM how long it takes to get a new desk manager productive and you will get an honest answer, usually measured in weeks.

Ask what that costs and the room goes quiet, because it never lands on a line item. It shows up as slower deals, more escalations, and a veteran manager pulled off the floor to walk somebody through a system.

Most of that ramp is not sales skill. It is software. Every additional tool is another thing to learn before anyone can work independently.

What does ramp time actually cost your store?

California's SB 766 takes effect October 1, and the documentation standard moves with it.Dealers who wait until the dead...
08/13/2026

California's SB 766 takes effect October 1, and the documentation standard moves with it.

Dealers who wait until the deadline will be reconstructing deals after the fact, because the statute requires records that demonstrate compliance and requires them kept for two years.

ProMax Complete builds that trail at the desk, where pricing disclosures, add-on presentation, and compliance workflow already happen.

To learn more, visit our latest blog.

promaxunlimited.com/blog-california-cars-act-sb-766-dealer-compliance/

Watch what happens the second a deal hits the desk in most stores.The salesperson has the notes, the trade conversation,...
08/10/2026

Watch what happens the second a deal hits the desk in most stores.

The salesperson has the notes, the trade conversation, the three cars this customer looked at first. Then the desk manager opens a separate tool and none of it comes with him. So he walks the floor asking questions the system already answered.

In ProMax Complete, desking lives inside the customer profile. Every note, every prior visit, every number is there when the pencil gets sharpened.

What does your desk actually know when the deal lands?

The "first pencil" is now a compliance record, not a starting point.Under California's CARS Act (Oct 1), your first desk...
08/06/2026

The "first pencil" is now a compliance record, not a starting point.

Under California's CARS Act (Oct 1), your first desk print has to match the advertised price. No pre-loaded warranties, no default GAP, no fees the buyer never authorized.

Our latest blog shows what a compliant first pencil looks like, and how ProMax Complete blocks bad configs before they print.
https://www.promaxunlimited.com/blog-first-pencil-desking-compliance-cars-act/

Most dealerships run four systems to sell one car.ProMax Complete will be at Digital Dealer 2026, Booth 427, September 2...
08/03/2026

Most dealerships run four systems to sell one car.

ProMax Complete will be at Digital Dealer 2026, Booth 427, September 22 and 23 at Huntington Place in Detroit.

Come talk through what lead flow, customer management, desking, credit, and compliance look like on one platform. One login, one system of record, first click to final signature.

Bring the deal your desk fought with last week. We'll walk it step by step and show you where the handoffs disappear.

How many logins did your last deal take?

One Login. One Experience. Always Compliant. Always Profitable.

Address

2900 AAA Court
Davenport, IA
52722

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 9am - 3pm

Telephone

(800) 322-9034

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