ProMax

ProMax ProMax has everything you need to sell more cars. Leading the industry in automotive software since 1994 auto industry.

ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, more, ProMax has all the tools you need to succeed. ProMax introduced the industry's first special finance system in 1995, and pioneered the field again in 2003 with the first fully web-based system. In 2008, ProMax was the first to offer a fully integrated compliance package, and in 2009 debuted the industry's only pre-screen tool. ProMax Unlimited and ProCredit Express remain one of only three resellers of all 3 credit bureaus in the U.S.

Internet leads don’t wait for business hours. Now your response doesn’t have to.Introducing ProMax BDC AI: a 24/7 AI lea...
10/13/2026

Internet leads don’t wait for business hours. Now your response doesn’t have to.

Introducing ProMax BDC AI: a 24/7 AI lead-response agent that engages shoppers by text and email, answers questions and helps turn internet leads into confirmed showroom appointments—with your team ready to step in whenever needed.

Early dealer results include a 92% lead contact rate, a 65% show rate on confirmed appointments and an 8% increase in lead conversion within 30 days.

Read the announcement: https://www.promaxunlimited.com/promax-launches-bdc-ai/

Every handoff should move the deal forward.ProMax Complete brings lead management, credit, compliance, desking and more ...
10/09/2026

Every handoff should move the deal forward.

ProMax Complete brings lead management, credit, compliance, desking and more into one connected workflow, helping your team stay aligned from the first conversation to the final signature.

Give your team the tools to keep the customer experience moving.

Learn more: https://www.promaxunlimited.com/complete-crm/

California's CARS Act took effect October 1, and ProMax Complete now has the tools built in: total price disclosure, add...
10/06/2026

California's CARS Act took effect October 1, and ProMax Complete now has the tools built in: total price disclosure, add-on disclosure, the three-day right to cancel on eligible used vehicles, and two-year record retention, enabled for California dealerships at no additional cost.

Read the full announcement at: https://www.promaxunlimited.com/california-cars-act-sb-766-promax-complete/

Most of what gets said about dealership software comes from the companies selling it, which is why the Pasch Group's 202...
10/01/2026

Most of what gets said about dealership software comes from the companies selling it, which is why the Pasch Group's 2027 Automotive CRM Research Report asks the dealership managers who work in these systems every day which platform is serving them best and where it still falls short.

The responses go to the Pasch Group, not to any vendor, and the report gets sharper the more dealers weigh in.

Dealership managers can participate at research.paschgroup.com

Tomorrow at 11:00 AM ET, Kyle Weeks goes live.Your tech stack isn't too expensive. It's too disconnected. Kyle covers fo...
09/28/2026

Tomorrow at 11:00 AM ET, Kyle Weeks goes live.

Your tech stack isn't too expensive. It's too disconnected. Kyle covers four costs of a disconnected stack that never show up on an invoice: rekeyed data, compliance gaps between systems, deals structured without one view of lenders, credit and inventory, and aged inventory that sells last while flooring costs add up.

Then he'll show it live in ProMax Complete. It runs 30 minutes or less, with Q&A at the end.

Which of those four is costing your store the most?

Register at the link in the comments.

Your tech stack isn't too expensive. It's too disconnected.When lead management, credit, compliance, and desking run as ...
09/24/2026

Your tech stack isn't too expensive. It's too disconnected.

When lead management, credit, compliance, and desking run as separate tools, your team feels it in every tab they switch between.

Join the next session of the Dealer Webinar Series, presented by ProMax.

📅 Tuesday, September 29
🕚 11:00 AM ET

Register here: 8a0fc857-99d0-4c2e-9ab4-207262b9160e@6dde2188-f878-4355-9451-e4fd4bd66754" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/8a0fc857-99d0-4c2e-9ab4-207262b9160e@6dde2188-f878-4355-9451-e4fd4bd66754

How many systems does your team log into to sell one car?

Day one in Detroit! Booth #427 at Digital DealerFrom lead to close, NCC and ProMax Complete are on the floor at Hunting...
09/22/2026

Day one in Detroit! Booth #427 at Digital Dealer

From lead to close, NCC and ProMax Complete are on the floor at Huntington Place through tomorrow. Stop by, meet Ronnie and Amber, and drop your card for a chance to win a Lego McLaren set.

Not making it this week? Book a 15-minute demo from your desk here: https://www.promaxunlimited.com/get-a-demo/

Watch a manager work a single deal and count the systems.Credit in one. Desking in another. Compliance somewhere else. E...
09/21/2026

Watch a manager work a single deal and count the systems.

Credit in one. Desking in another. Compliance somewhere else. Each switch means a number gets retyped, a note gets missed, or the customer sits longer than they wanted to.

ProMax Complete runs desking and credit against the same customer record, so the manager works the deal instead of assembling it.

How many tabs does one deal take in your store?

Most dealerships run four systems to sell one car. Stop by Booth 427 at Digital Dealer 2026, at Huntington Place in Detr...
09/17/2026

Most dealerships run four systems to sell one car. Stop by Booth 427 at Digital Dealer 2026, at Huntington Place in Detroit on September 22 and 23, and see ProMax Complete run the whole deal in one platform, from the first lead to the desk.

How many logins does your team juggle to get one deal done?

Your tech stack isn't too expensive. It's too disconnected.When lead management, credit, compliance, and desking run as ...
09/17/2026

Your tech stack isn't too expensive. It's too disconnected.

When lead management, credit, compliance, and desking run as separate tools, your team feels it in every tab they switch between.

Join the first session of the Dealer Webinar Series, presented by ProMax.

Tuesday, September 29
11:00 AM ET

Register here: 8a0fc857-99d0-4c2e-9ab4-207262b9160e@6dde2188-f878-4355-9451-e4fd4bd66754" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/8a0fc857-99d0-4c2e-9ab4-207262b9160e@6dde2188-f878-4355-9451-e4fd4bd66754

How many systems does your team log into to sell one car?

Address

2900 AAA Court
Davenport, IA
52722

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 9am - 3pm

Telephone

(800) 322-9034

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