02/09/2021
Steps to Effectiveness
In a recent conversation, the Company Leader said he was looking to find ways to be more efficient. There is great value in being efficient, however, in Aldridge Kerr’s opinion, it ranks second when creating a strong organization foundation.
Creating an effective organization is the ultimate goal as it allows for even more than just efficiency. This is a topic we regularly discuss in previous newsletters: Efficiency Begins with Effectiveness and The Efficiency Myth. A great friend of Aldridge Kerr’s summarizes the difference between the two well:
“To be efficient is to climb a ladder quickly and well; to be effective is to make sure the ladder is leaning up against the right wall.” Eddie Reeves
Now more than ever, Companies need to assess how effective they are, regardless of whether COVID has brought amazing opportunities or if it has introduced some real challenges. Effectiveness is the first step for creating efficiencies, focusing on quality, building repeatable processes, and establishing internal controls. To consider:
> Do you have clarity on your Company’s focus and priorities? Does your Team understand them as well?
> Is it time to step back and reassess the products and/or services being offered? Are they still relevant in this changing world?
Ensuring you have an effective organization is that first step to position you and your Team for sustainability and growth.