GACEP

10/05/2026

Having the knowledge and skill to demonstrate your program’s value and influence executives to jump on board goes beyond just mustering up the courage to ask an executive “once” for funding for a big project. Developing Executive Buy-in is an art that can be learned and used repeatedly to engage with and influence the right executives, at the right times, for the right reasons. Learning the methods that can help you garner this type of support is essential if you wish to propel your program forward and even your professional career.

Join us for the "Garnering Executive and Key Stakeholder Support" (CCEP) virtual workshop on Tuesday, November 10th from 10:00 am – 12:00 pm Central Time. The CCEP certification course will be taught by Pam Evans of GoProBriefings.com and produced by GACEP. Online registration is here https://www.gacep.com/calendar_list.asp and limited to 20 participants.

Please email [email protected] with questions. We look forward to your participation!

10/02/2026

We are pleased to announce a new episode of the Thought Leadership Podcast Series, The CX Live!, hosted and produced by GACEP member, Darby Mason-Werner, as a service to her fellow members. Visit the Podcasts page for a direct link to this episode as well as past episodes here: https://www.gacep.com/podcasts.

Episode 101: The Importance of Play to Elevate Human Connection with Libby Anderson & Fiona Healey

In this episode, Libby Anderson, Managing Director and majority owner, and Fiona Healey, Head of Client Strategy, both of Blondefish, share the power of purposeful play and what happens when we give audiences permission to get involved, explore and have fun. They offer numerous examples of how designing experiences with a clear purpose can transform events, trade shows, and Customer Experience Centres into memorable moments that spark connection, conversation and learning. They address the value of thinking beyond a single engagement, illustrating how repurposing, reskinning, and flexible deployment can extend the life and value of content and interactives. Along the way, Libby and Fiona share their unique approaches to delivering against multiple objectives and ultimately maximising their clients’ investment.

Enjoy!

09/04/2026

The GACEP Team was in Chicago earlier this week for a Fall Conference Tour Day run-through with fabulous Hosts at AHEAD, DHL, and Zebra Technologies. Each team did a fantastic job and thoroughly enjoyed connecting with one another (as GACEP members always do)! They are ready to host you at the 2026 Fall Workshop Series this October 19-22! https://www.gacep.com/ev_calendar_day.asp?date=10/19/2026&eventid=124

07/20/2026

For decades, the Fall Workshop Series has been the only conference offering certification courses customized for briefing and customer engagement professionals. Participants have the opportunity to take four certification workshops in just two days — making great progress toward their CCEP (Certified Customer Engagement Professional) designation. In addition to exchanging ideas with some of the best in the business, this year we'll visit three well-regarded member programs and centers — AHEAD, DHL, and Zebra Technologies.

A detailed preliminary agenda, online registration, and logistical information for the GACEP Fall Workshop Series in Chicago, October 19-22 can be found here: https://www.gacep.com/ev_calendar_day.asp?date=10/19/2026&eventid=124.

Questions? Feel free to email our team at [email protected]. We look forward to seeing you this Fall!

06/26/2026

06/20/2026

We’ve boarded our flight to Paris and can’t wait to see GACEP European Community members on Tuesday!

06/18/2026

We are pleased to announce a new episode of the Thought Leadership Podcast Series, The CX Live!, hosted and produced by GACEP member Darby Mason-Werner, as a service to her fellow members. Visit https://www.gacep.com/podcasts for a direct link to this episode as well as past episodes.

Episode 98: The Insight Flywheel: Making EBC Conversations Count in The Age of AI with Dmitry Risukhin

This first episode of the summer is an 'insightful' conversation with Dmitry Risukhin, a builder of world-class executive engagement programs at companies including Microsoft, AWS, F5, and T-Mobile. Dmitry explains why, as AI, LLMs, and speech-to-text eliminate traditional barriers to capturing customer feedback, the true differentiator is contextual listening; understanding what matters, why it matters, and how to turn insights into action. He emphasizes that collecting feedback without routing it for action is simply filing, underscoring the need for closed-loop systems that drive accountability. Dmitry also explores why effective customer listening starts not with data, but with business leaders committed to acting on what customers say. Tune in as he shares the Insight Flywheel, the current state of customer listening, and where it's headed next.