10/27/2026
Quick gut-check for owners: if you're discounting just to win the job, you're training customers to wait for the discount.
The cheapest option rarely wins loyalty — it wins price-shoppers. And price-shoppers leave the second somebody cheaper shows up.
Before you cut your price again, ask: did I actually show them the value, or did I just show them the number?
Sell the result, not the discount.