05/29/2026
Get to know Matthew Unkenholz, Theory's Applications & Business Development Architect for the market. After joining our team this Spring, Commercial Integrator interviewed Matthew for their Series - exploring the journey of AV professionals and the lessons learned along the way.
"Long before became a career, it was a kind of hashtag wonder for Matthew Unkenholz. As a kid, he spent his after-school hours in the wings and the booth of school , watching older students aim , raise , call , and quietly coordinate the moving parts of a over headset. From that vantage point, the world behind the curtain felt equal parts craft and magic, sparking a fascination that soon took root as a lasting pull toward technical hashtag and the intricate that make come alive."
"That early spark grew into a shaped by both discipline and curiosity. Along the way, Unkenholz absorbed lessons of — where is everything and no detail too small. He learned through mentors, hands-on work, and the steady reality that demands both instinct and rigor."
Thoery Professional's Matthew Unkenholz discusses his start in AV, career lessons, essential skills and advice for newcomers in this Q&A.
