09/02/2026
Retailers are used to watching what earns its space on the sales floor. Our latest article applies that same thinking to the website.
A class, membership, service, or event can be put in front of customers first, so the response helps decide whether it deserves more time and money. That’s a much more efficient way to learn than building the whole thing on a hunch.
Read “Your Most Valuable Square Footage May Not Be in Your Store” →
Every retailer understands the value of square footage because you pay for it every month whether it produces revenue or not. You heat it, cool it, insure it, clean it, secure it, and fill it with inv…