Suitcase Designs

06/05/2026

If a visitor lands on your website and can't figure out in 10 seconds whether you're the right fit for their trip — they won't stick around to find out.

They'll just leave.

Most travel advisor websites make people work too hard to understand who you serve, what you do, and why you're the right choice. And most people won't do that work.

Clarity converts. Confusion doesn't.

Is your website clear enough? Take the free Mirror Test at the bottom of my website - link in bio.

06/05/2026

Travel advisors, your website navigation might be the reason people leave without contacting you. Not because your site is missing something — because it has too much.

In this episode, I talk about what I call the Option Trap: the mistake of loading up your navigation with too many choices, thinking it helps visitors find what they need. It doesn't. It makes the decision feel hard, and when decisions feel hard, people leave.

I cover why the Option Trap is so easy to build (and so hard to spot on your own site), what clean navigation actually looks like for a travel advisor website, the mobile problem most advisors have never noticed, and a six-step audit you can do in about an hour to clean it all up without a full redesign.

If you've got more than six items in your navigation — or you've never checked what your menu looks like on a phone — this one's worth your time.

Travel advisors, your website navigation might be the reason people...

06/04/2026

🌟 “BEYOND THANKFUL!” 🌟

That’s how Seaside Sisters, LLC described their experience with Suitcase Designs. Building a website for a personal brand can feel overwhelming, but we made the process feel effortless. We listened closely, understood the vision, answered every question, and brought the brand to life in a way that felt authentic to the business.

Client words say it best: creativity, patience, attention to detail, and care from start to finish. The result is more than a beautiful online presence—it’s a site that reflects the brand, the mission, and the experience Seaside Sisters wants to create for every client. ✨

If your website doesn’t feel like you yet, this is your sign that it can. 💫

06/03/2026

Most travel advisor homepages are trying to do too much — and that’s exactly why they don’t convert.

In this episode of _The Travel Advisor Website Show_, Justin Hinkle breaks down what should actually be on your homepage, what order it should go in, and why each section matters. You’ll learn how to structure your site so visitors instantly understand who you help, what you offer, and why they should book with you instead of clicking away.

From hero sections and services to testimonials, FAQs, and calls-to-action, this is a practical walkthrough of a homepage designed to turn visitors into real leads.

Most travel advisor homepages are trying to do too much — and that’...

06/02/2026

June is a good time to check the simple stuff. ✍🏼

When someone lands on your website, they should know three things quickly:
✓ Who you help.
✓ What kind of travel you plan.
✓ How to take the next step.

If they have to dig for that, your site is making them work too hard.

Start with your homepage. Read the first section out loud. Does it clearly explain what you do? Does the button make sense? Can someone inquire without hunting? 💭

Small fixes can make your site feel clearer, calmer, and easier to trust. 🪄

What is one simple thing your website needs right now? 💻

06/02/2026

Most travel advisor websites have the same problem.

They look fine. They have nice photos, a list of services, maybe a short bio about how much you love travel.

And they do not convert.

Not because they look bad. Because they are about the wrong person.

Your website is not supposed to be about you. It is supposed to be a mirror that reflects your ideal client so clearly that when they land on your homepage, their first thought is "finally, someone who actually gets it."

That emotional connection is what turns a visitor into a booked call.

I built a free 10-question scorecard that helps you find out whether your homepage is doing that job or talking about yourself.

It takes 10 minutes. You will know exactly where your site is losing people and what to fix first.

👉 Get the free Mirror Test here: https://suitcasedesigns.com/

06/01/2026

Your travel website can look incredible and still quietly lose clients every single day.

In this episode of _The Travel Advisor Website Show_, Justin Hinkle explains why beautiful websites often fail to convert visitors into actual inquiries. From vague messaging and generic branding to high-friction contact forms, this episode breaks down the difference between a website that simply looks good and one that’s strategically built to generate trust, consultations, and bookings.

If your site gets traffic but not enough inquiries, this episode will help you understand why.

Your travel website can look incredible and still quietly lose clie...

06/01/2026

I’m excited to share that I’ll be presenting Demo Day during HAR*Wired!

During my demo, I’ll be showcasing The Top 5 Mistakes Travel Advisor Websites Make and how Suitcase Designs can help.

One of my favorite parts of HAR*Wired is that it’s not just theory.

You get to see technology in action and walk away with a clear sense of how it can work for your business.

This event is designed to give travel advisors practical, hands-on insights they can use immediately.

I can’t wait to share this demo with you and see the “aha” moments that come from it!

Join me and register at this link: https://har.news/HARWired.

05/31/2026

Your website should match the level of service you provide. 10% off through May 31. Schedule a meeting at the link in bio.

05/30/2026

This was such an honor and a thrill!
I got to do what I love most - helping travel advisors improve their websites to improve their business. Thanks for inviting me, ASTA - American Society of Travel Advisors!