Quantum Metric

10/08/2025

Attention all passengers - on behalf of the entire Quantum Metric team, we'd like to thank you for letting us be part of your journey at World Aviation Festival 2025.

Stop by booth #1-144 to learn how real time customer insights, fueled by AI, can transform your digital experiences.

10/03/2025

Are you hearing fire alarms every five minutes? You're not alone.

In the rush to catch every hiccup in the digital journey, it’s easy to go overboard. But when your alert system cries wolf 24/7, the real issues get buried.

Jeff Phillips, Director of Customer Experience at the AMA, shares how they learned to quiet the noise—without missing what matters.

12/16/2024

Ready to simplify your complex customer journeys?

Join Nathan Wilson and Peter Flannery from M&T Bank at Quantum LEAP 2025 to learn how they're using Quantum Metric to:

1. Unify all your digital channels into a single source of truth.
2. Measure the impact of non-digital ads on digital KPIs.
3. React to issues in real-time to ensure a seamless customer experience.

Don't miss this breakout session to discover how M&T Bank is driving impactful results with cross-channel analytics.

12/11/2024

Feeling like your digital growth is stuck in neutral? 🚀

Join us at Quantum LEAP 2025 to hear from David Campanella, Director of Digital Marketing Acquisition Strategy & Analytics at Invitation Homes, about how his team transformed untapped potential into real results to transform their digital experience.

In this can’t-miss breakout session, David will dive into:
✅ How Invitation Homes identified key issues, like overlooked call-to-action buttons on listing pages.
✅ The practical strategies they used to optimize layouts and enhance user journeys.
✅ The measurable impact: smoother processes, streamlined marketing, and higher application completions.

12/09/2024

We’re excited to announce the first speaker for Quantum LEAP 2025—Jeff Phillips, Director of Customer Experience at the American Medical Association (AMA)!

Jeff’s breakout session will highlight how the AMA partnered with Quantum Metric to:
👉 Simplify their sign-in process for frustration-free member experiences
👉 Transition from slow development cycles to monthly, impactful releases
👉 Achieve a 12% boost in membership and enhance member engagement

This is your chance to learn practical strategies for using digital monitoring to create seamless and impactful user journeys.

12/02/2024

How are your Cyber Monday sales shaping up? 🧐

We've been tracking real-time customer behavior and here's what we've found so far:

💻Less people are browsing during the workday - with lower traffic volumes than Black Friday and 82% of traffic coming from mobile.

💸 Many consumers waited until today to buy - with a big surge in conversions compared to Black Friday - making it a good time for personalized deals and add-ons.

😡 More purchases means more frustration - the highest we've seen across Cyber 5, despite a 25% drop in error rates. Now is the time to look beyond common API errors, and identify friction points such as unclickable images, confusing form fills or bad promo codes.

📲Keep leaning into your mobile app - Mobile apps are seeing conversion rates that are 2X higher than mobile web with higher intent buyers.

What's your biggest Cyber Monday challenge so far? Share your experiences in the comments below and stay tuned for more insights.

11/27/2024

Peak seasons aren’t what they used to be.

Consumer habits are reshaping the calendar, and digital teams are feeling the impact. Join Lori Niquette, Director of Data Storytelling, and Megan Hastings, Director of Insights Services, as they unpack the latest insights from our benchmark report, The Fall of Peak.

What you’ll discover:
😴How frequent sales are rewriting the rules of urgency for consumers.
😡The gap between consumer expectations and digital leaders’ priorities during peak.
🤩Proven strategies for continuous optimization and cross-channel feedback loops.

📅 Don’t miss out—watch on-demand:

An exclusive breakdown of new insights on consumer habits around peak campaigns from our latest benchmark report, The Fall of Peak, with Lori Niquette, Director of Data Storytelling and Megan Hastings, Director of Insights Services.

11/21/2024

What drives sustained growth in a competitive industry? For us, it’s simple: empowering businesses to build better digital experiences and solve their most critical challenges with speed and confidence.

At Quantum Metric, every innovation, collaboration, and insight comes back to that mission—and it’s why we’re honored to share that we’ve been named to Deloitte’s Technology Fast 500 list for the fifth year in a row.

Thank you to our team, customers, and partners for making this possible. We’re excited to keep growing, learning, and innovating together.

11/20/2024

Ready to elevate your Quantum Metric expertise? 🎓 Quantum Metric University (QMU) is now available as a pre-conference add-on at Quantum LEAP 2025!

Join our platform experts for hands-on training that will help you get even more value from your data. With tailored courses for every level, you’ll walk away ready to supercharge your impact.

Course Highlights:
- Foundations for Beginners: Master the basics of funnel optimization and segmentation.
- Advanced Analytics: Build custom dashboards and tell data stories that drive action.
- For Engineers: Take event tracking to the next level and solve complex challenges.

Add QMU to your registration today and make the most of your time at !

11/14/2024

The new peak season? It’s every season.

With more sale days throughout the year, consumer expectations are shifting to longer browsing times with the average consumer visiting a site at least 3 times before they make a purchase or booking.

Our latest benchmark report, The Fall of Peak, digs into the why behind these habits and what they mean for peak strategies for the holidays and into 2025. So, what did we uncover?

✴️ Sales urgency is dropping with 40% of consumers feeling less of a need to shop during major promotional events.
✴️ Digital traffic is shifting from peaks around sale times to consistent engagement levels year round.
✴️ Conversions rates for fall 2024 dropped at least 5% as more consumers take time to consider their purchase.
✴️ Payments is a point of concern with 51% of consumers testing their payment options on a site days before they take action.
✴️ Continuous monitoring and optimization is necessary when just 23% of consumers report site issues or frustrations.

For a deeper dive on behavioral changes, new consumer preferences, mobile habits and more, check out the full report: https://hubs.ly/Q02Y5y3h0