Axio Design

Axio Design Axio is a boutique graphic design and branding agency based in Colorado Springs, Colorado. Our clients are at the center of everything we do at Axio.

They are the reason for our day. Their goals are our goals. They’ll tell you they can count on us to watch over their brand, to meet those sometimes crazy deadlines, to manage myriad details, and to give our best to every project, big or small. First, we ask questions (sometimes a lot of them). Second, we build a plan. Third, we communicate that plan and make sure it fits with our client’s vision and needs. And then we get to work. That’s where the magic happens. That’s where visual expression conveys the story and makes the connection. And we mind the details. Be that the production, installation, development, programming, printing – you name it. Because wellcrafted design requires that same measure of attention all the way to the finish line.

A Lovely Library If you’re anything like your design nerd pals at Axio, you’ll be pleased to know that good old-fashione...
10/15/2026

A Lovely Library

If you’re anything like your design nerd pals at Axio, you’ll be pleased to know that good old-fashioned creative is alive and well, particularly in the world of consumer media. Physical products are again having a bit of a moment — uniquely the juxtaposed opposite of all things AI. The result has been a refreshing surge in bespoke, creator-driven packaging design in video games, vinyl albums, home video and particularly deluxe-ified treatments of books. Take a trip to your local bookseller and you’ll see rows of titles adorned with foiled covers, rich illustrations, and most surprisingly—accessible pricing. The examples highlighted in this post from Penguin Random House check all three of those boxes. This speaks to a very strategic, humanistic refocus on the joy of reading, the ritual experience of curing up in a comfy chair with a good book, and the collectability of its volumes. Sign us up!

Pets on Parade As cooler temperatures roll in, the leaves begin to change, and your local Spirit Halloween locations sta...
10/08/2026

Pets on Parade

As cooler temperatures roll in, the leaves begin to change, and your local Spirit Halloween locations start to appear, it’s clear that spooky season has arrived! The pet lovers at Team Axio enjoy when our four-legged friends get in on the fun, and the costumes seem to get more creative with each passing year. We’re seeing some amazing ones in store this October: pets dressed as people; pets dressed as vehicles; pets dressed as monsters; and even pets dressed as other pets. Got any plans for your pet? Please be sure to share with us!

Thinking Outside the Phone For parents hesitant to hand over the reins of smartphone technology to their children, the n...
10/01/2026

Thinking Outside the Phone

For parents hesitant to hand over the reins of smartphone technology to their children, the new Freckle phone offers an appealing pitch: no internet browser; no social media; the ability to call and text approved contacts only; and a bevy of tracking and safety features. This streamlined functionality is intended as a feature, not a bug, as Freckle is focused on an experience that is decidedly kid-centric, offering a gentle onboarding into the wild world of mobile devices. The retro-loving design nerds at Axio are big fans of the aesthetic—chunky, brightly colored and bristling with tactile buttons that beg to be pressed. Were it not for the touchscreen, you might mistake the device for a viral fidget cube. There are also clever features that reward the curiosity of youth: a smart discovery camera that identifies flora and fauna; the ability to interact with parent-provided “quests”, which gamify otherwise mundane tasks; and a walkie-talkie mode enabled by tapping two Freckles together. The Freckle looks to be a fun and thoughtful addition to the gadget landscape and we hope it finds its footing! (Image credit: Freckle)

In Living ColorA designer has many tools at their disposal, from tech, to type, to taste. Among the most important of th...
09/24/2026

In Living Color

A designer has many tools at their disposal, from tech, to type, to taste. Among the most important of these is color, which we employ to help convey a brand’s personality and purpose. And when it comes to color, there is no higher authority than Pantone, as our vast collection of swatchbooks and test strips will attest. So, when Pantone launches the first major expansion to their vaunted Matching System since 2022—as they announced last week—astute creatives sit up and take notice. These 224 new colors define a larger, instructive trendline. And this new trend is driven by Gen-Z: loud, vivid and intentional. A maximal response to the minimalism so prevalent in recent years. Fresh thinking is part of our DNA at Team Axio so this new Pantone system has our attention, as we look for purposeful ways to apply an unexpected jolt of color. (Image credit: Pantone)

Making a SplashThe Olympic and Paralympic Games Los Angeles 2028 may seem like the distant future, but there’s plenty of...
09/17/2026

Making a Splash

The Olympic and Paralympic Games Los Angeles 2028 may seem like the distant future, but there’s plenty of world-class international competition happening right now. Axio recently had the privilege of partnering with U.S. Paralympic Swimming to design some experiential graphics and signage for the 2026 Para Pan Pacific Swimming Championships in California. We always relish the opportunity to play with a vivid color palette, and this event provided the perfect backdrop to showcase the incredible athletes hitting the pool. Team USA was a constant on the podium throughout the event, notching 16 total medals including six golds. Bravo! (Photo credit: Bear’s Production)

Today marks the 25th anniversary of a day no American will ever forget. Today, on Patriot Day, we hope you’ll take a mom...
09/11/2026

Today marks the 25th anniversary of a day no American will ever forget. Today, on Patriot Day, we hope you’ll take a moment to join the Axio team in remembering and honoring those lost on September 11, 2001. Amidst the unthinkable tragedy, it was also a day that demonstrated the resolve and heroism we are capable of, embodied by first responders and all who leapt into the fray without fear nor hesitation. We remember, on the worst day imaginable, we saw the best of us shine through. May we honor them by moving forward with strength, compassion, and a renewed sense of unity. .

A Short Message for the Long WeekendTeam Axio is eternally grateful for all of our loyal, wonderful clients—it’s truly a...
09/03/2026

A Short Message for the Long Weekend

Team Axio is eternally grateful for all of our loyal, wonderful clients—it’s truly a privilege to put our talents to work for you each day. That said, we’re looking forward to this upcoming Labor Day weekend and we’re sure that feeling is mutual! We hope everyone has the opportunity to spend some quality time with good company and refresh, relax, refresh and recharge. You’ve earned it!

Athletic Aesthetic Team Axio loves some Air Force Falcons football, and we also love the creativity exhibited through th...
08/27/2026

Athletic Aesthetic

Team Axio loves some Air Force Falcons football, and we also love the creativity exhibited through their ongoing Air Power Legacy Series of alternate uniforms. This year’s edition puts the spotlight on the iconic B-21 stealth bomber, bringing its sleek and intimidating profile to the fore. The unis are replete with thoughtful detailing, from the helmet camo and shoulder patches to the mission-oriented thematic nameplates. We also dig the clever incorporation of the red “remove before flight” towels which add a pop of vibrant color to the dark metallic ensemble. This season marks the tenth year of the Air Power Legacy Series and we always look forward to the reveals—bravo and Go Falcons! (Image credit: Air Force Falcons Football)

Shots Worth Sharing The discerning eyes at Axio World HQ love a great product shot almost as much as we love a great pro...
08/20/2026

Shots Worth Sharing

The discerning eyes at Axio World HQ love a great product shot almost as much as we love a great product. An oft-underappreciated form of visual storytelling, product photography can really elevate the subject matter in dynamic ways. Check out these examples from photographer Matt Schwerin that came across our desks recently. The appeal is obvious: crystal clear focal point; great color balance; thoughtful and thematic integration of supporting elements. This is definitely the sort of stuff that catches our eye and makes a brand really stand out. (Image credits: Matt Schwerin)

Lime Time In the extremely competitive world of soft drinks, Sprite stands alone as the undisputed king of lemon-lime. C...
08/13/2026

Lime Time

In the extremely competitive world of soft drinks, Sprite stands alone as the undisputed king of lemon-lime. Challengers to the throne have come and gone—Sierra Mist, Starry, Slice—yet longtime competitor 7UP remains in the game. Not content to scrap for second place, 7UP is taking a bold swing and rebranding itself as a new lime-lemon alternative. No mere gimmick, they’ve reformulated the beverage to ensure the taste delivers on the promise, re-introducing it alongside a punchy, streamlined logo and packaging redesign. They’re calling it “Flip the Sip”—undeniably clever. It’s said that necessity is the mother of invention—or in this case, reinvention. Team Axio salutes brands that aren’t afraid to shake things up!

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