01/11/2026
Alright, I have avoided saying anything cause..... Well I didn't want to get mushy.
Thank you everyone who has been in the store over the years. It really was fun. To everyone that made it in today. You made the last day of our business in its current state, you made it a very special day.
The choice to shift the direction of the company wasn't easy. I spent a year working on ways to keep it going while working on my other project. In the end there wasn't enough time and energy for everything and something had to go. I am a firm believer in always moving forward. So here's the thing, for me the choice was easy. I see a great impact potential. Want a little truth. I am not a money motivated person. I am a results and impact driven person. As an equalist utilitarian, my actions are based on one question ( how will my actions benefit the greatest number of people?)
The store did a lot of good. We helped a lot of great people..... But I can do more, affect greater change and am driven to do so as well.
So let me leave you all with some wisdom.
Don't take life too seriously, it's not like we get out alive. Have some fun, live a little, love often and reach for your dreams.
One more thing. To everyone we inspired, first thank you. I am humbly honored. Second, stop being scared and go take the leap, go bet on your own success for once and always ask yourself.
Is the juice worth the squeeze?
Love you all
Ben