Fidelis Creative Agency

03/25/2024

Our time here on Facebook has come to an end. The infamous crash of 2024 opened our eyes to other options, and we're saying goodbye to this platform (It’s not you Facebook, it’s us).

From now on, you can find Fidelis on X () and Linkedin. We won't crowd out the Facebook posts about cuddly kittens or vintage marketplace finds any longer. See you on the other side.

03/15/2024

In a world obsessed with winning, Jamie Wood reminds us that life isn't just about scoring points, but pursuing your passions.

03/13/2024

In coaching, it's not just X's and O's anymore. Jamie Wood advocates for a business mindset – hire beyond yourself, and focus on NIL support.

03/12/2024

Sometimes taking a hit from a random guy in a chicken buffet can really put you in your place. Tough moments happen, and you can choose to stay stagnant or push forward with what you've learned. We'll always choose the latter.

Join us on 'Live From The Bunker' every Tuesday at 8:30AM for some educational entertainment. We never know where the morning will take us!

03/11/2024

Market value isn't set in stone, it's what the entity's willing to offer. Jamie Wood's take on NIL deals makes you rethink how worth is defined.

03/05/2024

On this episode of the Deep Dark Podcast we tackle all the real issues with Jamie Wood, who is the leader of the Name, Image, Likeness (NIL) unit for TAMU Athletics. Jamie’s background includes a four year stint with the storied Ohio State Buckeyes; where he was recruited as a five-star defensive back.

On the podcast, Jamie discusses his role in shaping the direction of Texas A&M’s NIL department and what that means in an ever-evolving college sports landscape. Wood also takes the time to elaborate on the topic of true leadership and the process of taking ownership over your own life. If the Aggie War Hymn isn’t on the tip of your tongue already it certainly will be after this dive into the Deep Dark.

If the Aggie War Hymn isn’t on the tip of your tongue already it certainly will be after this dive into the Deep Dark with Jamie Wood.

02/29/2024

What the cuss is a creative agency?

In a world where businesses compete fiercely for attention, standing out is key.

Take a trip to the grocery store, for example, and you’ll encounter hundreds of different brands in a single stroll through the aisles. Why does Grandma always reach for her beloved Raisin Bran over all the other cereal options? Well, there’s a high chance that it was branded with her exact tastes and preferences in mind.

Every product on those shelves has been strategically crafted, planned, and executed to have its desired effect on the right people.

Behind the scenes, creative agencies have been working hours on end, planning with ornate detail, to create the brands you know and love.

Read insight from our team full of design, philosophy, business, and marketing professionals on our blog

02/28/2024

Ready to take your work to the next level? Nick Utter shares how hiring top-tier talent enhances creativity and ensures no opportunity is missed. A valuable reminder that collaboration breeds success!

02/26/2024

Our first Women's Retreat! The ladies of Fidelis had the privilege of spending last weekend at where they hiked, played, and decompressed. From what we heard, it was a hit! Same time next year?

02/23/2024

In the competitive world of media, Nick Utter reminds us: connections matter. From college to the big leagues, his story is a testament to the opportunities that come from building meaningful connections.

02/20/2024

We attended a brand conference back in 2022 at which Paul Worthington stepped on stage and declared,
“For brands to succeed, they need to Stand Up, Stand Out, and Cut Through.”

Wow.

One of our latest marketing tactics involved a nonsensical amount of ibuprofen.

Our client was headed to a conference floor that would be filled with the same-same promo items that we’ve all seen a thousand times—no one had to wonder whether they would be leaving with a tote bag, 20 pens, and a logo stress ball.

But a bottle of 200 advil pills with a custom label that gives a wink-wink to our client’s knack for solving headaches for their customers? Now that’s something a little more unexpected.

It also doesn’t hurt that you can shake the bottle to garner some attention as hundreds of folks shuffle past rows of conference booths.

Paul says, “Conformity, no matter how well crafted, is not our job. Difference is. To deliver that, we must seek to understand category and broader design tropes, with the express goal of avoiding them rather than fitting in with them.”

For our client, in world of logo pens, cups, hats, bags, etc–100 custom branded bottles of ibuprofen was just what they needed to stick out.