08/27/2026
Our I Am Imagen post this month is a *bit* more special. We’re talking to Roxana Fernandez, President and Founder of Imagen.
Imagen’s story began 38 years ago when Roxana, then just 21 and home with a newborn, was contacted by former clients who wanted to continue working with her. Rather than return to an agency, she decided to build one of her own. She started working from her garage, long before remote work or even the internet existed.
What started with a handful of clients grew into the full-service agency that exists today. Through decades of changing technology, evolving client needs, and an industry transformed by digital and AI, Roxana believes one thing will always remain constant: trust.
For her, success means clients can trust that Imagen has their back, will use their marketing dollars wisely, and is as invested in their success as they are.
38 years later, Roxana’s passion is still there, and so is the determination that helped her build Imagen in the first place.
celebrates leaders like Roxana, whose vision, resilience, and commitment to doing right by clients and employees have helped turn a homegrown idea into a lasting legacy.
