09/02/2026
The skills shaping marketing and creative work are evolving fast—and the leaders who can connect strategy, data, technology, and human insight are becoming even more valuable.
From digital strategy and AI to analytics, automation, and user-centered design, these skills help teams make smarter decisions and create work that truly reaches people.
Which skill do you see becoming most important in your organization?
Source: Robert Half 2026 Salary Guide