Potter Marketing & Branding - Decades of Designed Results

07/11/2022

Jack Potter is an artist that specializes in bright colors and making people happy.

04/20/2020

DEAD DUCK LOGOS DON'T GET PROSPECTS' EYES!
If your business is going to be taken seriously, you'll need a professional logo. We will reincarnate yours or create afresh!

Let’s face the facts. A tired logo that is decades old is not optimum. Prospective clients will draw wrong conclusions about your business from a dated logo. The same is true for amateur logos. Both are bad for business and for future sales growth. However, a professionally designed logo will tell your story the way you want it told.

There are many reasons why a company keeps a logo too long, not-the-least-of-which, is the branding recognition, the cost of recreating it and the cost of reprinting all of the company's literature and signage.

Can't afford a "One-Of-A-Kind" logo? Better think again! Ask yourself this question, "How much money is my company losing using a mediocre, dated or bad logo? Shifting one's attention to which symbol, tagline or branding program will separate your business from the pack is more productive, not how cheaply you can buy it! Don't worry, we can transition that new logo into your branding without jarring your prospects.

If you went with a DIY logo last time, resist the urge this time and hire a professional with 5+ decades of experience. At Potter Marketing & Branding we have created more than 1250 fully custom logos that WILL stand the test of time for less than you might imagine. Curious? Go and see for yourself!

SAVVY CEOs DEMAND PRO LOGOS!

Call Jack Potter @ 949.636.6382. He's got the pro experience!

04/07/2020

A GREAT LOGO FROM A PRO Is Your First Step In Successful Branding!
DON'T GET BURNED!

Without a great logo, you'll just blend in, when you should be standing out!

A great logo should be a perfect balance of insight, creativity and communication, but you cannot have insight without information. If your logo designer does not request the details of your business, ask for any professional research done, get details about your product or service and secure a profile of your target market, find a better designer, quick!

High price is no guarantee of great work and neither is a low one…you often get what you pay for. Cheap usually equals amateur. Cheap, in the long run, is not cheap at all. It usually means that in a very short period, all of your branding and promotional literature has to be redesigned and reprinted at a much greater cost.

You don’t often get a second chance at a first impression. The question you might really want to ask is, “How much business did an amateur logo and branding campaign cost my business?” Let’s face it, you won’t get a professional logo by hiring an amateur. That be the truth!

Pay well for excellence! Get the reward of a superior logo that transcends the average, rises above all the noise and sets the standard for your whole company's branding efforts. With 5 decades of experience and more than 1250 corporate logos that I've designed, waste no more time. Call me at Potter Marketing & Branding today. You'll be happy you did!

SAVVY CEOs DEMAND PRO LOGOS!

Call Jack Potter @ 949.636.6382. He's got the experience!

03/30/2020

ARE YOU LURED & HOOKED BY DIY LOGO SOFTWARE?

Are You Tempted by $5 designers or $99 logo websites?
A word of advice... don't or you'll have a plate full of regrets!

Hiring a professional designer to develop your new logo and branding campaign is really the only sensible solution and... it's an absolute must for your campaign's success.

But, before hiring that new logo designer, look at many of them, view their samples and recent work. Check their longevity and track record in the field. Read their reviews and success stories. Remember aesthetics are important but chemistry is key. Can you work with them? Trust your gut!

A great logo should be a perfect blend of insight, creativity and communication, but you cannot have insight without information. If your logo designer does not request the details of your business, any professional research done, details about your product or service and a profile of your target market, find a better designer, quick!

High price is no guarantee of great work and neither is a low one…you often get what you pay for. Cheap usually equals amateur. Cheap, in the long run, is not cheap at all. It usually means that in a very short period, all of your branding and promotional literature has to be redesigned and reprinted at a much, much, much greater cost.

You don’t often have a second chance at a first impression. The question you might really want to ask is, “How much business did an amateur logo and branding campaign cost my business?” Let’s face it, you won’t get a professional logo by hiring an amateur. That would be a very false expectation…in the extreme!

Pay well for excellence! Get the reward of a superior logo that transcends the average, rises above all the noise and sets the standard for your whole company's branding efforts. With 5 decades of experience and more than 1250 corporate logos designed, waste no more time, reach out to Jack Potter today!

PRO LOGOS ARE FOR SAVVY CEOs!

Call Jack Potter @ 949.636.6382, He's got the experience!

03/08/2020

DON'T GO TO PAMPLONA FOR BULL!

THERE ARE BULL IDEAS AND TRUTH.

Get an amateur designer or a $5 website = saves money.
True? Niet! Costs more, more hassle, gets poor product.

Design a logo by committee = saves time and money.
True? Nope! More time, more money, redo poor product.

Anyone can design a logo = cheap labor, less cost
True? Not Really! More hassle, expense, amateur product.

We don’t need for a logos = saves us money and time
True? Not! Logos are branding’s first step. No kidding!

The real truth is “you get what you pay for.” So don’t try
to get it on the cheap or you’ll have a plate full of regrets.

Pay well for excellence and get the reward of a logo that
transcends the average, rises above all the noise and sets
the standard for your whole branding efforts. Believe it!

With 5 decades of experience and 1,250+ logos designed,
waste no more time, call Jack today, he's a good listener!

PRO LOGOS ARE FOR SAVVY CEOs!

Reach out to Jack Potter @ 949.636.6382, He speaks no bull!

02/25/2020

DON'T MONKEY AROUND with your new logo when branding your business!

If your logo doesn't attract new clients, that's really monkey business!

A cheap logo tells a story about your company and products. Will it be the story you want told?

A professional logo tells a better story and gets a better ROI. It takes pro knowledge and experience to make a great logo.

Great logos are never designed by committee, always they are by an individual. Committees are a baboon's business, squared!

A Great Logo, tagline, and branding program will set your business apart from the pack and help you rise above the noise. Is it worth the investment? In a single word, YES!

Potter Marketing & Branding will create a memorable logo for you. With more than 50 years experience and more than 1250 logos created for very satisfied clients, Jack Potter has the knowledge and aesthetic skill to create what you need and want. Ask us for a logo that is GORILLA warfare!

PROFESSIONAL LOGOS ARE FOR SAVVY CEOs!

Reach out to Jack Potter @ 949.636.6382
JACK DOESN'T MONKEY AROUND, CALL HIM!

10/11/2019

Business Branding (like livestock branding) is one of man's
most interesting tools. Every design, by necessity, is different than all others, often conveying the character of its owner or family. There is little difference between both types of business, except for the critters and the red hot poker!

Now, A short history of logos & branding: For many thousands of years groups of all types have used symbols, patterns and colors to identify themselves and their belongings. Some of the earliest dates are from 2700 BC.

Paintings in Egyptian tombs document branding oxen with hieroglyphics.

The Ancient Greeks and Romans marked their livestock, their slaves and possessions with a hot iron. Ouch!

In Western Europe, during the Middle Ages and on up to present time, the "Coat of Arms" served as a way to identify Royal Families.

The Aristocracy in Japan identified their families with a "mon," a circular design incorporating flowers or animals.

In China for centuries, artists have been using a "chop" to symbolize their name on their drawings, paintings and sculpture.

In Scotland, a particular "plaid" in the family's clothing identified each and every Scottish clan (and made lots of work for the weavers.)

Cortez from Spain introduced branding to the New World in 1541. He brought cattle stamped with his mark of three crosses.

These symbols all brought an air of respect to the families and meant to the illiterate “watch out,” “keep your hands off,” “this belongs to us” and much more. Emblazoned on carriages, castles, stationery, flags, rings and sealing wax, these symbols soon became the first public identity devices.

A Visible Brand - There has never been anything to take the place of a visible brand as a permanent definitive mark of ownership and a deterrent to theft. The Livestock people say "a brand's something that won't wash off." Business people agree but add "a brand's something that won't wash off your mind!"

A great logo, tagline, and branding program will set you apart from the pack and help you rise above the noise. Is it worth the investment? In a word, YES!

Potter Marketing & Branding will create a memorable one for you. With more than 50 years experience and more than 1250 logos created for very satisfied clients, Jack Potter has the knowledge and aesthetic skill to create what you need and want. Ask for a logo that won't wash off of your prospects' minds.

Pro logos don't wash off! Reach out to Jack Potter @ 949.636.6382 Check out some of our many logos at http://www.jbpotter.com

10/07/2019

We're very excited about our new "Highly Recommended" status. Come check us out
Best Regards, Jack Potter, CEO, Creative Director

Thank you for the recognition and check out all our recommendations on Alignable.

09/29/2019

If your logo just lays there, does nothing to contribute to sales and growth, It is Dead On Arrival. First-aid can't save it. You'd better get a toe tag for it and put it into the freezer.

A great logo created by a professional starts with an idea that represents the essence of the company, its core values, its products, services, and its creators. Starting with decades of experience, and liberal use of targeted research we then need to know who your clients are and what they need, exactly. With this data, some creative ideas and gallons of midnight oil, greatness will spring forth.

It's time to reincarnate your logo! Have Potter Marketing & Branding create a new one for you? More than 50 years experience and more than 1250 logos later, we've created happy clients, Jack Potter has the knowledge and aesthetic skill to create what you need and want. Ask for a logo that stands out and stands the test of time! Start right or...don't start at all!

Remember, Professional Logos Live On! Amateur logos don't!

https://www.JBPotter.Com Reach out to Jack Potter @ 949.636.6382.

09/06/2019

Will An Amateur Logo Make The Cut?

A DIY logo design is NOT a smart investment! If you did that last time, resist the urge this time. Your amateur logo can send prospects a mixed or wrong message. Your final ex*****on may not translate into all media.

Honestly ask yourself, “How much new business does a mediocre or bad logo and branding cost my business?” A great logo, tagline, and branding program will set you apart from the pack and help you rise above its noise. Is it worth the investment? In a word, YES!

A Smart Start-up can avoid all the pitfalls by doing it right up front. Mature businesses benefit from a new logo too. If you've had your logo for 10 years or more, it may be time to give it a little freshen-up, a face-lift or even a complete overhaul. Your marketplace can get tired of your image, more importantly, stop noticing it at all.

Get a great logo and complete branding that stands out and stands the test of time from Potter Marketing & Branding. We see blue skies and the clear weather for a change. We hear new business and profits calling. Will you answer the call? Start right or don't start at all!

Reach out to Jack Potter @ 949.636.6382. Make the Cut!

See What We Have In Mind. Go to https://www.JBPotter.Com

08/12/2019

A Start-Up Business Needs A Great Image Or... It Will Stumble!

A great image starts with an idea that represents the essence of the company, its core values, its products, services, and its creators. Starting with decades of experience, and liberal use of targeted research one then needs to know who their clients are and what they need, exactly. With this data and some very creative ideas and many gallons of midnight oil, a great idea will spring forth.

Taking your new logo, some surveyed hot buttons, positioning survey magic, and a strategic plan we then can roll out the branding program. Every piece of branding promo must be identified and designed and guided by all of the above in all media including all forms of communication, be it analog or digital. As a Smart Start-up, You can avoid all the pitfalls by doing it right upfront. Think of it as wise planning! Remember, Start, don't stumble.

A mature business will benefit too. If you've had your logo for 10 years or more, it may be time to give it a little freshen-up, a face-lift or even a complete overhaul. Publics can get tired of your image, more importantly, stop noticing it. You might do well to listen for their comments, do a little survey work to get their current direction before changing your direction. But if it makes sense to change then don't let your finger falter on the trigger. Pull it!

WARNING: A DIY logo design is NOT a smart investment! If you did it last time, resist the urge this time. You can send prospects a mixed or wrong message. Your final ex*****on may not translate into all media. Ask yourself, “How much new business does a mediocre or bad logo and branding cost me?” A great logo, tagline, and branding program will set you apart from the pack and above its noise. It's worth the investment.

Get a great logo and complete branding that stands out and stands the test of time from Potter Marketing & Branding. The skies are blue and the weather is clear. New business and profits are calling. Will you answer the call? Start right or don't start!

Reach out to Jack Potter @ 949.636.6382.

Walk His Orchards & Taste His Fruit. Sweet!

https://www.JBPotter.Com