07/01/2026
Please join us in welcoming Mo Hamid to the S4 Connect Team! We’re excited to have Mo serve as our fractional Managing Director of Strategic Growth.
Mo brings a diverse background to S4, comprised of 15 years of experience in business development, analytics, and marketing, spanning automotive, QSR, and construction. He's driven top-of-funnel awareness for OEMs, mid- and lower-funnel activity for their dealer networks, and run sophisticated analytics for franchisors and franchisees to push AUV.
He's seen the work from both sides, inside iconic brands like Rocket, Cisco, and Tech Mahindra, and as an outside service provider to clients like John Deere, Ford Motor Company, Harley-Davidson, Inspire Brands, & Barton Malow.
Where Mo goes deep is measurement. He's built attribution frameworks that hold up past last-click, worked with marketing mix models to separate what's driving sales from what's just taking credit, and stood up the CRM and BI infrastructure helping organizations make data-driven decisions.
His philosophy on marketing: "Good marketing and good measurement aren't at odds, they make each other better."
Welcome to the team, Mo ... we’re glad you’re here!
