10/22/2026
Today’s w**e drinkers want a bit more from their grape-based indulgences. Convenience, portability, and standout design are shaping how people choose what to drink.
A recent Packaging Digest feature explores how w**e brands are rethinking packaging to connect with the next generation of consumers. Forget intimidating varietal names and heavy 750-mL glass bottles that require a corkscrew; today’s younger drinkers are reaching for single-serve cans, vibrant multi-serve boxes, and bold, artistic visual cues that fit an on-the-go lifestyle.
We know that great packaging isn't just about protecting the product; it's about telling a story that resonates on the shelf and across social feeds.
Read the full deep-dive on modern w**e packaging here: https://hubs.li/Q04BC_WJ0