01/22/2021
EXAMPLE OF WHY AD WORDS IS A BAD IDEA, AND ORGANIC SEO IS A GREAT IDEA.
CALL 603-387-7691 TODAY TO BOOST YOUR ORGANIC FOOTPRINT ON GOOGLE, BING, MAPS, AND MORE.
Here you see the search "Home Theater Rye, NH" and another for "Home Theater Hampton, NH".
In BOTH examples you can see ADS that trigger, and neither has anything to do with HOME THEATER.
There are ways to fix this, with "negative key words", but that requires an SEM expert paid to keep a close eye on your AD WORDS.
But the reality is that MOST PEOPLE CLICK ON ORGANIC (REAL) RESULTS.
Most research suggests it is about 9 to 1. Meaning 9 people click on an organic result for every one that clicks on an AD.
Some research has shown it is closer to 9.5 to 1.
In addition, that 1 click is often FRAUD. Or by ERROR.
So say someone does a search for HOME THEATER IN RYE, then clicks quickly on one of these ads. Neither has anything to do with home theater in Rye.
So now they BOUNCE. They will not stay on a site that has nothing to do with what they searched for. So $ is lost to FRAUD, even though there was no malice.
Now think about COMPETITORS who know you have placed good ads in good markets. They may just click on your ad to cost you hard earned money. That is real FRAUD.
There are many ways that CLICKS are not CLICKS.
In contrast, an organic click is always good. It helps your relevance, it does not cost you anything, and often it is good for your business, and good for the consumer.
If by chance you are looking for home theater in Rye, NH, the answer is CINEMAESQUE HOME THEATER. http://www.cinemaesque.com
Or:
http://www.ryehometheater.com
You will notice our MAPS listing gives us #1, right below the AD.