Be Found Online - BFO

10/20/2026

AI Overviews are out here playing favorites.

Some brands keep showing up in answers, but others are left out. Same category, same questions, different results.

Our latest blog gets into the pattern behind it and what to do once you see it: https://bfo.io/3VVlNyx

10/19/2026

Go open ChatGPT, Claude, etc., right now and ask about your brand (we’ll wait here).

Whatever came back, accurate or not, is exactly what your buyers are seeing too. Our latest blog walks through how to check your AI presence and what to do with what you find:

Checking your brand's AI Search presence isn't rocket science, but it's hard to know where to start. BFO has some tips for researching your AI Visibility!

10/16/2026

Nobody walks into a new business relationship thinking, “I hope this goes terribly.”

But risk is always in the room, whether you acknowledge it or not. Steve’s sharing his take on why that’s a good thing (and what to do to manage that risk) in his latest Big Ideas!

10/15/2026

If you’re breaking up with your old site, don’t ghost your SEO. 👻

We put together a checklist to help you migrate your site without wrecking your search presence. Think of it as your SEO packing list (minus the bubble wrap): https://bfo.io/47xYr4N

10/14/2026

Somewhere between "I'm interested" and "I'm ready to buy," a lot of high-consideration buyers ghost you.

Unfortunately, it’s because one of your competitors stayed more visible while you waited. BlueFrame™ is the system we built to keep your brand in front of the right buyers across the full length of a buying cycle, so when they finally decide, you're the obvious choice:

BlueFrame™ keeps your brand in front of high-consideration buyers across long sales cycles so, when they’re ready to buy, you’re the name they remember.

10/12/2026

The holidays are coming in hot!

To celebrate, we’re offering 20% off the first 3 months of any new BFO engagement. It’s valid through December 31st, which might seem far away now, but will absolutely not feel far away come November.

Book time with Ryley to lock in your pricing: https://bfo.io/4yzSrUd

10/09/2026

In case you needed more convincing that Camp_re:Connect is worth your time next year, here’s the proof!

It was one for the books. Thanks to the entire team for having us!

10/07/2026

Camp re:Connect was everything we hoped it would be! We love a room full (or in this case, a great-outdoors-full) of sharp minds, and the setting made all of it feel a heck of a lot more human than your average conference.

Steve had the privilege of speaking alongside Nicole Gradilone on leadership and mentorship, and the conversation in that room was one we'll be thinking about for a while.

Huge thanks to the Camp re:Connect team for creating something different. We were proud to be there and be a sponsor!

10/06/2026

Google dropped its fourth spam update of 2026 last week (they’re clearly having a productive year).

The September update started rolling out on September 24 and could take up to two weeks, which is notably longer than the previous three. We broke down what we know and what to watch:

Google launched another spam update just one month after its August update. Learn what we know, what to monitor, and what it means for SEO and AI visibility.

10/05/2026

Unpopular opinion: the reason your ad engagement is down might not be your creative, targeting, or budget. It might just be the platform.

We put Reddit Ads and Facebook Ads head-to-head and had some thoughts: https://bfo.io/4huo7VJ