Be Found Online - BFO

06/01/2026

Some brands show up in AI Overviews all the time, but others barely make an appearance.

That difference = how clearly a brand is positioned and how consistently it shows up.

We broke down what’s behind that gap and where brands tend to get overlooked:

Why do some brands show up in AI Overviews while others get overlooked? Check out a few of our strategies to step up your brand's AI visibility in search!

05/26/2026

We’ve shared a few paid media mistakes in the past few weeks, but this is one we see all the time: Letting creative fall behind.

Budgets get adjusted and bids get tweaked. Meanwhile, the ads are the same ones from the last quarter.

Sometimes the fix is something new. Other mistakes to avoid: https://bfo.io/4nlEoNP

05/25/2026

Need a spark of inspiration? A guide that doesn't feel like a sales pitch?

Our resource page is packed with blogs, guides, case studies, and tips made for marketers who like their insights actionable and jargon-free.

Dive in here: https://bfo.io/4u4abp9

05/22/2026

There’s no denying that AI can do a lot.

But there are still plenty of things it can’t do, and those are the parts that matter.

We’re seeing more “mini-me” content pop up everywhere, and it’s worth asking: Would you put your name on something that’s fully AI-generated?

In this Big Ideas with BFO, Steve gets into where AI helps and how to use it without losing what makes your voice yours.

05/20/2026

Thinking about a website migration?

It’s exciting, but also the kind of project where one small oops can turn into a lot of cleanup later.

This guide walks through when to keep your URLs and how to handle redirects without breaking everything: https://bfo.io/4dBJaU3

05/19/2026

“Near me” isn’t going anywhere.

People are still searching for what’s close, convenient, and trusted.

Enter, local SEO. Here’s how you can make sure your brand is the obvious choice: https://bfo.io/4deY5Cm

05/18/2026

Local Reddit ads can feel like you’re shouting into the void.

Everything looks set up right, but nothing’s really happening.

There’s a reason for that, and it has a lot to do with how Reddit works today. More on that in here: https://bfo.io/4ts0gZm

05/15/2026

High-consideration buyers aren’t in a rush.

They click around and can come back a week later like nothing happened. Maybe they even brought a coworker this time.

Meanwhile, your data isn’t telling the full story.

In this Big Ideas with BFO, Steve gets into how your data model needs to keep up with how people buy, so you can optimize based on reality instead of just the final click!

More on high-consideration brands here: https://befoundonline.com/blog/what-high-consideration-buyers-need-before-they-trust-you

05/14/2026

Ever open a video report, see a bunch of familiar metrics, and still end up thinking, “Sweet…but is this working?”

It’s not you. Video doesn’t play by the same rules as search or display.

We ran into this ourselves, figured out what matters, and put it all in one place.

If you’ve ever nodded along in a meeting hoping no one asks a follow-up question, this one’s for you: https://bfo.io/4dmzLhX

05/12/2026

Some days you’re opening 12 Google tabs like a detective. Then other days you just want a straight answer ASAP.

Today’s brands are no longer competing for clicks, but to be the one answer that comes out on top.

We broke down what’s different between AI search and Google and what brands need to do to stay visible in each:

When it comes down to AI and Google search, why do you have to choose? Learn strategies for brands to maintain visibility in both environments with BFO.