Lidia Varesco Design

Lidia Varesco Design Empowering organizations to make a change through branding and marketing design. And follow for quick branding and marketing tips.

I help education-focused organizations (nonprofits, associations, higher education, K-8, entrepreneurs) share their mission. With over 20 years of experience, I offer strategic branding and marketing design to increase visibility for your organization, build awareness for your mission, and expand your support or membership base. I take a personal approach to each project, performing strategy, design, and production and collaborating with you as a team. I can help you with design solutions for your:
• Event branding and design
• Marketing brochures and publications
• Logos and identity
• Print and web advertising
• Social media and email newsletters

Visit http://www.lsvdesign.com to see my work. I'm also passionate about supporting small businesses—especially fellow moms in business. I share stories from moms in business in my Biz Mama online community: http://www.facebook.com/bizmamas

I’ve been teaching a lot of Canva workshops lately, and ironically, the trickiest part to prepare is usually the live de...
10/08/2026

I’ve been teaching a lot of Canva workshops lately, and ironically, the trickiest part to prepare is usually the live demo.

Without a script, I feel scattered. With a detailed script—like I had today—I end up going totally off-script (ha!)

Fellow speakers: How do you prepare for a live demo? Do you use a script, a checklist, or something else to keep you on track?

10/07/2026

Why do I always forget how great it is to work outside of the home office? And also, ALL THE MAGAZINES!

10 days left to register for Cause Camp in Northbrook, IL! (just north of Chicago). Two days of networking, learning, an...
10/06/2026

10 days left to register for Cause Camp in Northbrook, IL! (just north of Chicago). Two days of networking, learning, and growing your impact with fellow nonprofit professionals on October 20-21.

Got your ticket? Stop by my session on Tuesday, Oct. 20, Canva Is Not a Brand Strategy—But It Can Support It. Or we can hang out in between the other sessions.

See registration link in comments. See you there!

Are you looking for branding or marketing inspiration? Now is the perfect time to refresh your bookshelf with a pick fro...
10/06/2026

Are you looking for branding or marketing inspiration? Now is the perfect time to refresh your bookshelf with a pick from my curated Bookshop lists: today and tomorrow (Oct. 6 & 7), you get FREE SHIPPING on all orders.

As a Bookshop affiliate, I’m thrilled to support local bookstores. Every purchase helps to financially support indie bookstores, which should be a mainstay in every community.

See my Bookshop recommendations in comments 📚️⬇️

10/02/2026

Before you hit send on that fundraising email, publish your donation page, or send an appeal to the printer, give the design five more minutes.

That was the idea behind the 5-Minute Design Checklist I handed out during my GiveCon presentation this May.

You don’t always need a complete redesign. Taking a few minutes to look at your layout, typography, color, and visual hierarchy can help you spot small changes that make your message clearer and easier to navigate.

Because when it comes to nonprofit communications, design should support the message, not get in its way.

Create On-Brand Social Media Templates in Canva is NEXT WEEK! If you haven’t registered already, there’s still time!If y...
10/01/2026

Create On-Brand Social Media Templates in Canva is NEXT WEEK! If you haven’t registered already, there’s still time!

If you've been searching for an easier way to create consistent, on-brand social media graphics, this hour-long session is for you. You'll learn how to build a flexible set of Canva designs your team can quickly customize for different posts while maintaining a cohesive visual presence.

Hosted by CharityHowTo. Save your spot at the link in the comments.

09/25/2026

A few months later, I’m still thinking about the conversations that came out of my GiveCon presentation on effective nonprofit design in St. Louis.

One of the big ideas I shared: good design isn’t just about making something look better. It should make it easier for your audience to know what matters most and what to do next.

We looked at simple ways nonprofits can use layout, color, typography, and visual hierarchy to strengthen emails, fundraising appeals, and donation pages.

I sent everyone home with my 5-Minute Design Checklist, a quick way to review a piece before it goes out into the world. If you missed, you're in luck as I've shared it here.

Which area needs to most help in your designs?

We’re officially two weeks away!If creating social media graphics for your nonprofit feels like a never-ending cycle of ...
09/24/2026

We’re officially two weeks away!

If creating social media graphics for your nonprofit feels like a never-ending cycle of starting from scratch, let’s make things easier.

On October 7 I'll be leading Create On-Brand Social Media Templates in Canva. We’ll create reusable templates that help you save time while keeping your nonprofit’s social media graphics consistent, recognizable, and true to your brand.

You’ll leave with a more efficient approach to creating social content and templates your team can put to work again and again.

Hosted by CharityHowTo. Register at the link in the comments.

Cause Camp is 4 weeks away and less than 100 tickets remain—register today at the link in the comments! I’m looking forw...
09/23/2026

Cause Camp is 4 weeks away and less than 100 tickets remain—register today at the link in the comments!

I’m looking forward to heading to Northbrook IL on October 20–21 for two days of learning, connection, and practical ideas for nonprofit leaders.

On Tuesday, October 20, I’ll be leading my session, Canva is Not a Brand Strategy, But It Can Support It, where we’ll talk about how Canva fits into the bigger picture of building and maintaining a strong nonprofit brand.

If Cause Camp has been on your radar, now is the time to grab your ticket before they’re gone.

Hope to see you there!

One of my favorite perks of being an Association Women Technology Champions (AWTC) member is the monthly Meditation Skil...
09/23/2026

One of my favorite perks of being an Association Women Technology Champions (AWTC) member is the monthly Meditation Skills for Busy Lives session led by Moira Edwards. It’s always a welcome break in my busy workday.

This week’s loving kindness meditation called us to envision our self surrounded by kindness, in whatever form that felt meaningful. My inner self decided to have some fun today and kindness presented itself as cupcake sprinkles. I will say holding an image of sprinkles swirling around me and the surrounding rooms made the experience more captivating (like many of you, my thoughts tend to wander during quiet moments). Who says meditation can’t be fun? ✨️

Have you experienced a quirky or whimsical meditation moment lately?

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Chicago, IL
60646

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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