Ice Nine Online

10/01/2026

This morning, one of our B2B clients launched a major new product line, and multiple SEO/GEO pieces had to go live at once.

We're thrilled to say everything went off without a hitch:

✅ 10 new webpages deployed
✅ New downloadable resources added
✅ Redesigned product category page launched
✅ Site nav restructured
✅ YouTube announcement video published
✅ Press release distributed
✅ Social posts published

This launch had hard deadlines, lots of moving parts, leadership and third-party stakeholders all needing to stay in sync, and some last-minute fine-tuning. And it all came together as planned...

Pour the ch*****ne 😁 🍾

09/28/2026

SEO/GEO tip: prune the content nobody reads. Here's a step-by-step guide:

1. GA4. Go to Reports > Engagement > Pages and screens and set the range to at least 12 months so seasonal pages don't get cut by mistake. Export page path, views and key events for every page. The same page can show up as several rows (trailing slash vs. no slash, capitalization), and you need all of them to see the correct numbers.

2. Google Search Console. Performance > Search results > Pages tab, set to the full 16 months. Export clicks and impressions. The UI export caps at 1,000 rows, so if you have a big site then pull the data through Looker Studio or the API.

3. Bing Webmaster Tools. Same export from Search Performance, filtered to pages.

4. Your sitemap and a crawl. Anything in the sitemap that never shows up in GA4 or GSC probably had zero visits. Sitemaps can miss pages too, so run a crawl in Screaming Frog or a similar tool and include that list.

5. Backlinks. Export referring domains by URL from Ahrefs, Semrush, or whatever backlink tool you use. Redirect pages that have no traffic but valuable links instead of deleting them.

Then give it all to Claude with the attached prompt.

Before anything goes live:

1. Crawl the final list in Screaming Frog list mode to confirm current status codes.

2. Only redirect to a page on the same topic. Mass redirects to the homepage tend to get treated as soft 404s, so you lose the value anyway.

3. Update internal links and the sitemap so the site isn't linking to redirects or removed pages.

4. Hand the Redirect Map tab to your developer, then watch the Google Search Console Page indexing report for the next few weeks.

If your site has years of outdated blog posts and old pages with no traffic, cleaning them out keeps search engines and AIs focused on pages that are current and accurate.

09/17/2026

We’ve officially launched Ice Nine Online’s AI Command Center 🚀

We built it to answer a question we’re hearing more and more from clients: How visible is our brand in AI search, and what can we actually do to improve it?

The platform measures visibility across ChatGPT, Claude, and Google Gemini, analyzes competitors and citation sources, and helps us turn that data into an actionable Generative Engine Optimization (GEO) roadmap.

More details in the press release: https://www.einnews.com/pr_news/942756999/ice-nine-online-launches-ai-command-center-to-measure-and-improve-brand-visibility-across-ai-search

Proprietary software helps Ice Nine Online clients measure AI search visibility, analyze citations and identify Generative Engine Optimization opportunities.

08/12/2026

We put a lot of work into this project and are thrilled that the client had such an exceptional result. For the record, Ice Nine Online now has a 4.9-star rating on Google, with 83 total client reviews. Pretty darn good 😁

07/30/2026

Big Google Search Console update‼️

GSC now lets you view performance insights for YouTube, Instagram, TikTok, and X directly within Search Console!

P.S. It doesn't do this by default; you need to go into GSC and manually verify each property.

07/28/2026

We're proud of this five-star review we just received from a client, Bradley Adhesive Applications, for whom we planned, designed, and built a new WordPress website.

This is what they said about us:

"They are extremely knowledgeable in their business. You can tell they love what they do and have done it many times before. It is not just a job, but they take pride in the creation of the project and seeing it develop into something better than imagined. I knew I was in good hands from the very start."

One of our favorite parts of this project is that, literally within 24 hours of the new site going live, the client received a high-value RFQ through a new custom request-a-quote feature we built into their site. Talk about immediate return on a new website!

07/20/2026

GA4 Tip: There's now a default channel grouping in Google Analytics for "AI Assistant" traffic; however, make sure you're also checking for referral traffic and other sources, because it's just one way GA4 reports on AI referrals.

You can test this yourself by going to your Google Analytics > Acquisition> Traffic acquisition > filter by Session source / medium > Search "chatgpt"

07/17/2026

Your Google Analytics won't tell you that a competitor was mentioned 15 times across high-intent ChatGPT queries while your company was only mentioned twice.

When someone asks ChatGPT or Gemini for vendor recommendations, they get a direct answer. If you're not in the recommendation set, there's no click, no impression, no session. Nothing shows up anywhere.

Rankings, traffic, and conversions still matter. But they only measure what happens after a prospect reaches search results. A growing share of buying research never gets that far.

We built the AI Command Center for our clients' exclusive use to measure the parts your analytics can't see, including how often you appear in AI responses, which engines mention you, and how that changes over time.

06/29/2026

We've heard people say that scoring a perfect 100/100 across every factor in PageSpeed Insights isn't possible for a WordPress website. We beg to differ.

P.S. Blurred the client's screenshot for confidentiality.

06/24/2026

Ice Nine Online's AI Command Center software is live! 🚀

When prospects ask ChatGPT, Claude, or Google Gemini for recommendations, is your company part of the conversation?

Our proprietary AI Command Center software measures your visibility across AI search platforms, reveals which sources influence AI-generated recommendations in your industry and target geographies, and provides actionable insights to improve your presence, strengthen brand awareness, and drive qualified inbound leads.

See the sources driving your mentions. The tool shows which third-party sites the AI engines cite about you and your industry, and which competitors they cite.

Measurement replaces guessing. Track reach and consensus by engine. See verbatim AI responses for key prospect queries.

Built into our engagement. Exclusive to our clients. It’s the diagnostic GEO tool we use to guide AI visibility strategy and measure impact.