09/30/2026
"The audience isn't just changing, it's changed."
For our latest VisualFizz Growth Series, Dan Salganik went inside the NBCU Local Chicago media center to talk with Lisa Balde, VP of Digital Media at NBC Chicago and Telemundo Chicago, and Stephanie Jimenez, Marketing and Creative Services Manager at NBC Chicago.
In this clip, Lisa explains why the harder work now is inside the newsroom: moving past "the way we've always done it" and getting people into a "yes, and" mindset, with the audience in mind.
The full conversation also covers how they keep one story working across 13+ platforms in English and Spanish, why authenticity matters more as AI content spreads, and what it means when the audience no longer comes to you.