Our Story
Cherie Martin and Associates is a network of management consultants, attorneys, information technology experts, accountants, creatives and other business professionals who are dedicated to growing and fertilizing small businesses across North America. Founded in 2001 by Cherie Martin, our trusted advisors' goal is to empower small business owners to reclaim control of their companies. We don't want to run your business for you -- we want to teach you how to do it effectively and profitably on your own.
A full-scale solutions provider, we specialize in the incubation and empowerment of minority-owned, women-owned, disabled-owned and veteran-owned businesses -- using the mentor-protégé model. Through one-to-one counseling, training workshops, management coaching, and technical guidance, our mission is to provide our business owners the end-to-end solutions and development assistance they need to be competitive, achieve entrepreneurial success, and contribute to the strength and vigor of our economy.
Many small businesses in these disadvantaged sectors find diminished capital and credit opportunities when compared to others in the same or similar line of business, leaving them struggling to compete in the free enterprise system. Our customized bootstrapping-strategy plans teach our owners creative and alternative ways to traditional financing that will move their business-ownership dreams forward without the need for unattainable external financial help or capital. By funding their company's development using barter-trade methodologies, understanding how to leverage their internal cash-flow, and being savvy with their expenses, our empowered business owners will thrive in today's sharing-economy. We promote cross-pollination with other vetted startups to build camaraderie, afford opportunities to learn by osmosis, and build strong, reliable networks for future cultivation.
