True story.

True story. Brand identity design. Chicago.

For a celebration of Puerto Rican music and culture, I highly recommend the 27th Annual National Cuatro Festival, brough...
11/12/2025

For a celebration of Puerto Rican music and culture, I highly recommend the 27th Annual National Cuatro Festival, brought to you by this Saturday at !  

This image is our ad for the program.

Saturday, November 15, 7:00PM
Harris Theater, Millennium Park
harristheaterchicago.org/27th-cuatro-fest

Brand identity design for Trino, a soulful steakhouse from Chef Stephen Sandoval and Oscar Sotelo, honoring Chef’s herit...
07/14/2025

Brand identity design for Trino, a soulful steakhouse from Chef Stephen Sandoval and Oscar Sotelo, honoring Chef’s heritage and the legacy of his grandfather. Coming soon to the West Loop.

From our brand identity design for Tree Studios, a Chicago historic landmark. The Queen Anne style building at State & O...
02/16/2025

From our brand identity design for Tree Studios, a Chicago historic landmark. The Queen Anne style building at State & Ohio was built in 1894 as an artists’ colony with spaces for painters, sculptors, actors and musicians.

01/04/2025
Monday InspirationAd for Buzzcocks single “What Do I Get?” Designed by Malcolm Garrett (1978)
11/11/2024

Monday Inspiration

Ad for Buzzcocks single “What Do I Get?”
Designed by Malcolm Garrett (1978)

In preparation for D-Day, the U.S. military created a network of “Phantom Divisions” – fictional divisions that were nev...
06/08/2024

In preparation for D-Day, the U.S. military created a network of “Phantom Divisions” – fictional divisions that were never actually activated – as a way to deceive the enemy of our true plans and convince them that the landing would take place in Calais

My dad’s insignia collection includes a patch for one phantom division, the 6th Airborne Division.

www.truestory.design/insignia

New logo for Chicago’s Shattered Globe Theatre, 24 years after my previous one.
04/30/2024

New logo for Chicago’s Shattered Globe Theatre, 24 years after my previous one.

I had envisioned an entire typeface of these hand-drawn letters, but I'm averaging about one per decade.                ...
10/29/2023

I had envisioned an entire typeface of these hand-drawn letters, but I'm averaging about one per decade.

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