10/15/2026
20+ Experiences. 12,500+ Registrations. One Connected Platform.
At Cannes Lions International Festival of Creativity, Yahoo brought more than 20 unique events and experiences together through Event Tech Stack, managing over 12,500 registrants across its multi-day Cannes experience.
Using ETS's integrated NFC technology, Yahoo equipped guests with custom-branded NFC wristbands for fast, effortless check-ins. Behind the scenes, ETS's access controls allowed Yahoo to manage eligibility and assign event-specific permissions based on each guest's registration, invitations, and selected experiences.
The result? Guests could move effortlessly between experiences with a single credential, while Yahoo managed access, tracked attendance, and monitored activity across more than 20 events from one platform.
Real-time insights into registrations, attendance, and guest engagement gave stakeholders the data they needed to understand participation and make informed decisions. With that information connected back to Yahoo's CRM, the value extended well beyond the event itself.
One registration. One credential. Complete visibility across 12,500+ registrants and 20+ experiences.
Read the full case study: https://na2.hubs.ly/H08nhWw0
📸 1, 4, 5: Yahoo
Creative Agency: Amplify