06/02/2026
Your designer made it look beautiful on screen.
Your printer is about to make it look like a disaster on paper.
Last week it happened twice.
First file: Fiverr. Arrived as a professional EPS. Opened to jpeg scraps, flat text, zero bleeds. A collage wearing a costume.
Second file: a designer hired by a large nonprofit. She had a portfolio. She designed in RGB. Her blue sky printed bright pink. When I told her that she needs to create bleeds and convert fonts to outlines, she asked why.
Both jobs rebuilt from scratch. Both clients paid twice.
Before you hire anyone for a print project make them answer these:
→ Walk me through your file setup for print.
A real print designer describes a workflow without prompting: images converted to CMYK in Photoshop, vector artwork built in Illustrator, pages assembled in InDesign. Each tool has a purpose. If they cannot explain the purpose, they do not understand the process.
→ What does a print-ready file mean to you.
The correct answer includes CMYK color mode, 300 DPI resolution, bleeds set to one-eighth of an inch, fonts outlined or embedded, exported as PDF. A real print designer answers without hesitation. A fake one reaches for Google.
→ Do you set up bleeds and crop marks on every file.
→ Show me something you have actually had printed.
Wrong answers cost you a deadline and a reprint.
Quick test: open the file in Canva. Can you edit the text? Real file.
Nothing selectable? Your designer sold you a photograph of a building instead of the building itself.
Not sure your files are ready?
Send them over. We check for free. No pitch. Just the truth.
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