Patricia Egen Consulting, LLC

08/18/2020

Act Marketing Automation Bounce Codes.

One of the important things to do after sending out a marketing campaign is to find and fix (if possible) emails that have been reported as bounced. There are a variety of reasons why emails bounc…

08/07/2020

This week the FBI issued a warning about running Windows 7. Here's a post with more details.

By now everyone should know that as of early this year, Microsoft dropped support for Windows 7. However, many people still choose to run this operating system because it still works. Here’s …

06/30/2020

Even though we are staying at home, our business is shutting down on Friday for the 4th so our gang can go do something fun - like being in the kitchen, cleaning a closet, sitting on the porch, grilling in the backyard, cleaning a bathroom. Yah, I know. Horrible isn't it. But we can each figure out what is the right thing to do. At least we are all healthy and staying that way!

04/20/2020

Making warm calls - now more than ever!

Back in 2018 I blogged about warm calls. Reese, one of my long time customers, and now dear friend, called me recently to check in on us. That’s how he is. You can always count on a fun cal…

03/23/2020

Staying sane while working from home. Our perspective on this challenging task.

Unprecedented times are upon us. The Covid-19 crisis is affecting all of us. In particular, it’s forcing many organizations to send their employees home to work remotely. This sounds like an …

01/15/2020

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs)

08/26/2019

Email marketing vs marketing automation.

We are helping quite a few clients get up to speed with Act! Marketing automation. Many of them were prior users of the Swiftpage e Mail marketing. One of the top questions I get is how is marketin…

07/25/2019

We get this question a lot, so I thought it would be a good idea to document it here. You have several options with Act! Premium. You can self-host your database – which is what is called Act…

04/10/2019

Have Act? Use Constant Contact? Send campaigns direct from Act & have the results stored in Act histories. Learn more here: http://www.egenconsulting.com/act-constant-contact-integration.html

Constant Contact is a widely used email marketing application. The Patricia Egen Consulting Act and Constant Contact integration lets you import campaign results from Constant Contact and export co…

02/27/2019

Read a great new blog article by Wendy Cummins from our group - talking about business automation.

Business Process Automation, also called Workflow Automation, is more accessible now than it ever has been with most businesses using some SaaS (software as a service) or web-enabled software. Auto…

02/18/2019

What is Martech? Read here to find out.

With v21, Act by Swiftpage released a new product called Act Marketing Automation (called AMA for short). Ok, cool. Now what? Here’s why you care. Martech. Martech, what is that you say. It& #…

02/13/2019

Sales process? What sales process? http://www.egenconsulting.com/sales-process-what-sales-process/

Visit the post for more.