Greenspon Advertising

09/01/2026

This is a great example of agile marketing.

Factor had already been pursuing Serena Williams as a brand partner when her return to tennis created a most unexpected opportunity. Instead of sticking with the original timeline, the brand and Maximum Effort moved quickly, compressing months of planning into just a week to launch the campaign around the US Open.

Sometimes the best marketing opportunities aren't on the original plan!

https://www.adweek.com/brand-marketing/factor-serves-up-a-glp-1-meal-plan-in-new-serena-williams-ad-spot/

The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.

08/25/2026

The World Cup may be over, but the marketing world is still seeing its impact.

The Athletic saw a 40% year-over-year increase in readership during the first few weeks of the tournament and grew its roster of advertising partners to 25 in 2026.

What’s interesting is what comes next...

The Athletic is already looking ahead to the 2027 Women’s World Cup and LA28, aiming to turn that surge in fan interest into long-term audience growth and new sponsorship opportunities.

A great example of the power of sports marketing: the event creates the moment, and smart marketing turns that moment into lasting engagement.

https://www.marketingbrew.com/stories/world-cup-the-athletic-audience-sponsorship

After a 40% readership boost around the tournament, the outlet is turning the page to focus on Women’s World Cup and LA28 content and sponsorships, its CCO said.

08/19/2026

A very creative commercial from Kia America and a good reminder that even with all the technology available to marketers today, creativity still matters.

Worth a watch...

https://www.youtube.com/shorts/w0m4uOBaa4c

The all-new 2027 Kia Seltos is built for the real world.

08/13/2026

Proud to have helped bring together a partnership between NCAST, the NC Governor’s Highway Safety Program (GHSP), and Norsan Media around this year’s World Cup.

The omnichannel campaign combined radio, print, and social media to support NCAST’s Hispanic traffic safety initiative, reaching audiences across multiple touchpoints.

By connecting our traffic safety message to the excitement and fan engagement surrounding the World Cup, we reached audiences in a relevant and culturally meaningful way.

It’s a great example of the power of sports marketing: bringing the right partners together, finding an authentic connection to the event, and creating a platform that delivers value for everyone involved.

08/10/2026

This is an older story, but if you’re involved in sports marketing, it’s definitely worth a watch.

A fascinating look inside McLaren Racing and how marketing, brand strategy, and fan engagement have helped build one of the most powerful brands in global sports.

Lots of great takeaways here for marketers well beyond motorsports!


https://www.youtube.com/watch?v=29PeFRHIlEA

McLaren Racing CEO Zak Brown discusses the technology, data and eff...

08/04/2026

A great example of why AI in marketing isn't just about doing things faster and cheaper.

NetApp’s experience shows the real opportunity is using AI to rethink the entire marketing workflow—while keeping strategy, testing, and measurement at the center.

https://www.chiefmarketer.com/how-netapps-cmo-turned-one-ai-generated-ad-into-a-rethink-of-marketing/

NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, but with some hiccups.

07/31/2026

A fun, creative campaign from Snickers Ice Cream, turning a simple promotion into a conversation people actually want to engage with.

https://brand-innovators.com/snickers-ice-cream-seeks-chief-online-chill-officer/

07/28/2026

Lots of great tips here for marketers and brands looking to strengthen their presence on LinkedIn.

https://www.socialmediatoday.com/news/5-tips-for-building-an-effective-brand-presence-on-linkedin/824785/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202026-07-27%20Social%20Media%20Today%20Newsletter%20%5Bissue:87428%5D&utm_term=Social%20Media%20Today

A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

07/23/2026

Great article on how sports brands are diversifying their marketing mix to reach fans across more platforms, touchpoints, and experiences.

https://www.marketingdive.com/news/world-cup-advertising-numbers-reflect-diversifying-sports-marketplace/825780/

Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

07/21/2026

The customer journey isn't as linear as it once was. This is an interesting read on how social media platforms continue to fragment the path from discovery to purchase.

https://www.socialmediatoday.com/news/social-platforms-draw-consumers-in-but-conversions-falter/825680/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202026-07-21%20Social%20Media%20Today%20Newsletter%20%5Bissue:87221%5D&utm_term=Social%20Media%20Today

Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey.