Greenspon Advertising

10/15/2026

As influencer marketing continues to grow as a major component of brand strategy, marketers are finding new ways to identify creators who genuinely align with their brands.

With AI-powered discovery platforms, audience analytics, and more sophisticated tools, brands have more resources than ever to find the right creator partners in a crowded landscape. But identifying creators who can authentically connect a brand with its target audience is still a challenge.

Yes, follower counts and impressions matter, but audience relevance, credibility, engagement, and brand alignment are what make these partnerships most valuable.

Good read from Business Insider in comments below on what industry-leading CMOs had to say about the evolving creator landscape at last week's Advertising Week New York.

10/12/2026

At Advertising Week New York, sports industry leaders explored how sports brands are looking beyond game day to make fandom part of everyday life.

For brands, this creates opportunities that go well beyond traditional sponsorships, signage, and media exposure. Having developed and executed integrated sports marketing partnerships across professional and minor league sports, I've seen how effective programs do more than put a brand in front of fans. They create meaningful connections between brands and people's passion for sports.

As sports marketing continues to evolve, the brands that succeed will be the ones that find authentic ways to become part of the fan experience, not just sponsors of it.


The Drum

The battle for sports fans is no longer confined to game day. As teams and leagues compete with an entire entertainment industry for attention, the Cavaliers, Commanders, WTA and Gotham FC are rethinking how fandom is built, turning cultural moments, star power and nostalgia into lasting loyalty.

10/07/2026

Thanks to CLT Sports + Business for hosting such a great event this morning!

A lot of valuable insights were shared by Carolina Hurricanes CEO Brian Fork, along with terrific conversations with others throughout the Charlotte sports industry.

10/07/2026

With New York Knicks – I just got recognized as one of their top fans! 🎉

10/06/2026

With Adweek – I just got recognized as one of their top fans! 🎉

10/05/2026

Audience targeting continues to evolve; check out this article in SmartBrief in the comments below.

For years, marketers have built audiences around demographics: age, income, geography, and other relatively static characteristics. But knowing who someone is doesn’t always tell us what they’re likely to do next.

That’s where behavioral signals are becoming increasingly valuable. Combining first-party data with actual behaviors and interests, along with predictive modeling, can give marketers a much more dynamic picture of their audience, creating opportunities to deliver more relevant creative, media, and messaging.

The takeaway for me is that audience targeting doesn't have to be static.

The better marketers understand behavior and intent, the better we can reach the right person with the right message at the right time.

10/05/2026

With Social Media Today – I just got recognized as one of their top fans! 🎉

09/29/2026

A look at where AI and sports marketing are headed.

The NHL’s new partnership with Adobe isn’t just about using AI to create more content. It’s about using technology to create more personalized fan experiences and potentially giving fans new ways to create and share content themselves.

Technology may change, but the goal remains the same: build a stronger connection with the fan.

Read the full story from Adweek in comments below.

09/25/2026

What really drives results on Instagram?

Instagram chief Adam Mosseri shares some interesting insights in this piece from Social Media Today: original content, recency, engagement, and, most importantly, creating content people actually want to share.

See the link in comments below