Greenspon Advertising

06/09/2026

For marketers and advertisers, this is a good read on how puffery shapes brand messaging and consumer perception.

https://phys.org/news/2026-06-charming-reveals-power-puffery-consumer.html

Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, subjective and impossible to verify—fall under what marketers call puffery. For decades, they've been treated as harmless fluff, waved through the court system on the assumption...

06/05/2026

Big brands are going all out with their World Cup marketing strategies, taking advantage of a global sporting event to connect with passionate audiences at scale.

The brands that win will be the ones that move beyond sponsorships and create meaningful fan experiences that leave a lasting impression.

https://www.linkedin.com/news/story/adidas-lego-visa-among-early-world-cup-ad-winners-8930218/

The world's most popular tournament has brands sparing no expense ahead of the June 11 start, with cinematic spots, celebrity cameos and a parade of the game's current and former greats.

06/02/2026

Insight from AirOps's Next conference: Search is evolving beyond traditional SEO as AI-powered answer engines become a primary way people search for information.

Brands that focus on authority, trust, and genuinely helpful content will be better positioned to appear in the answers consumers are looking for.

https://www.marketingbrew.com/stories/optimizing-for-AEO-ai-answers-airops-next-conference-takeaways

Executives from Anthropic, Ramp, and more discussed AI ranking strategies and what they’re looking for in marketing candidates.

05/28/2026

Interesting perspective from SmartBrief on why companies need to “fail smartly” with AI.

Organizations that see the most value from AI aren’t just chasing automation; they’re learning quickly, testing strategically, and using AI to improve their business decisions.

https://www.smartbrief.com/original/when-it-comes-to-ai-fail-smartly?utm_term=34C57EDF-7D18-4041-9A6B-099BE4E46998&lrh=d5fd0f6ec30d61507ad4fac844aad88a7cceeb8d39739c4403f84d9d4f4fa133&utm_campaign=6BF7B449-88C1-432B-8FAC-F16893D102E5&utm_content=1A9D29D6-3B61-4767-ACB4-7258CACCA899&utm_source=brief

As marketers face ongoing pressures from all sides on using AI, including generative AI, they need to simply: Fail smartly.

05/22/2026

Great article on how the rise of the WNBA is becoming one of the biggest stories in sports marketing.

https://www.emarketer.com/content/brands-rush-partner-with-wnba-its-popularity-soars

WNBA

As the WNBA celebrates 30 years since its founding, popularity is skyrocketing and advertisers increasingly see the league as a slam dunk partner.

05/22/2026

With Salesforce – I just got recognized as one of their top fans! 🎉

05/19/2026

Whether people love a brand logo update or don’t find it appealing, a brand refresh always creates an interesting discussion.

There’s been a lot of buzz around Spotify and its 20th anniversary logo, another reminder that strong brands continuously evolve.

Brand updates aren’t just about aesthetics; they can reflect a company’s growth, evolution, and how it wants to remain relevant in the future.

One thing is certain: people are talking about Spotify!

https://www.mogazmasr.com/108941

Mogaz > Entertainment > New Spotify Logo Turns Mobile Icon Into Disco Ball, Sparks 20th Anniversary Reaction Entertainment New Spotify Logo Turns Mobile Icon Into Disco Ball, Sparks 20th Anniversary Reaction ByBrandon Hayes PublishedMay 18, 2026 6:21 PM Last updated: May 19, 2026 7:33 AM 4 min read....

05/18/2026

Just earned the Salesforce Advanced Customer Journeys badge and continuing to expand my knowledge in AI, customer experience, automation, and personalized marketing.

AI and automation are making these journeys smarter than ever, shifting marketing away from isolated campaigns and toward more meaningful, connected customer experiences.

https://trailhead.salesforce.com/content/learn/modules/advanced-customer-journeys

Salesforce

Discover how to build effective customer engagement campaigns, gather feedback, and more to enhance your customer lifecycle journeys.

05/12/2026

Fun example of smart sports marketing from State Farm and Caitlin Clark. Clever brand integration, turning the stanchion pad into part of the story instead of just background signage.

https://brand-innovators.com/caitlin-clark-talks-to-stanchion-pad-in-new-state-farm-spot/

05/07/2026

I’m proud to earn the Salesforce Business Rules Engine badge.

AI and automation continue to reshape marketing and business operations, and tools like this help organizations create smarter workflows, streamline decision-making, and move faster in a rapidly changing environment.

https://trailhead.salesforce.com/content/learn/modules/business-rules-engine/automate-business-processes

Discover how automation tools like Business Rules Engine enhance workflows in Salesforce Flow, OmniStudio, and beyond for efficient business processes.