Toadfish

10/16/2026

The best part is you can still take your roadie with you, even if you don’t have a cup holder.

10/12/2026

Cleaned up with our plastics the other day. A few twitches and a pause were doing the trick. Easy to get a little too excited with the retrieve 😂

What’s your go-to plastic for reds?

10/09/2026

10/07/2026

Whether you’re out on the dock or in the kitchen, we’ve got you. 🎣 Same smooth cuts, different scenery.

Where do you fillet your catch? Dockside or in the kitchen? 👇

10/06/2026

New drinkware, a whole lot of work, and a few “let’s try that again” moments. 🎬

Here’s a peek behind the release. From working through the details to getting the shots just right, there’s a lot that goes into bringing a new lineup to life. Getting to finally share it with you? That’s the best part.

Meet the new lineup and let us know which one you’re reaching for first. 👀

10/03/2026

We’re ready for your next adventure. Are you? 🌊

Boat proof. Jet ski proof. Paddle proof. Our new drinkware lineup is ready to go wherever you’re headed, with a setup you can make your own.
Our favorite lately? Keeping the non-tip SmartGrip base on for the day’s adventures, then swapping it for a regular base or unwinding with our favorite playlist through the attachable wireless speaker. 🔊

Which base are you most excited to try?

10/02/2026

Meet the new lineup. An all new way to sip! 🌊

The SmartGrip bottoms you know and love just got smarter. Introducing ModLock, our interchangeable base system that lets you make your drinkware your own. Pick SmartGrip, keep it simple with a regular base, add a Stash Flask, or turn up the good vibes with a wireless speaker. 🔊

And there’s more to sip from: new 24oz and 32oz tumblers, redesigned can coolers, and an all new 10oz hybrid tumbler.

Your drink. Your setup. Now available. Go check ’em out!

09/28/2026

A first look at how our drinkware line has evolved 👀
We love the SmartGrip bottom, but you don’t need it for every moment. Now you can switch between SmartGrip and a regular bottom, choose a can cooler or tumbler, and turn things up with an attachable wireless speaker.
More ways to make it yours. Coming soon. Which setup are you picking first?

09/22/2026

We’ve added some new features to our famous can cooler. Can you guess what they are?

09/21/2026

A huge thank you to everyone who participated in this year’s Put ’Em Back Fishing Tournament! 🎣

Congratulations to all our big winners and every angler who helped make this event such a success. Every dollar raised goes directly toward restoring oyster beds and protecting the coastal waters we all love.

This catch and release tournament also helps raise awareness about the importance of safely releasing fish so they can continue to grow, reproduce, and support healthy fisheries for generations to come.

Thank you to all our incredible sponsors and our partners at Release Over 20 for helping make it happen. We’ll see you all next year!