11/09/2022
Brand identity for Wildsam, an American travel brand telling true stories of place through a growing collection of pocket-sized field guide. The wordmark letterforms reflect the brand’s bold, modern spirit. The logomark combines the “W” from Wildsam and a compass needle, nodding to its role as a guide for those seeking more soulful exploration. A series of icons represents the nostalgic feeling of road tripping, and the brand’s mission to immerse people in the sights, stories, and soul of a place.