Vertu Marketing LLC

Vertu Marketing LLC Our passion is to help you pursue yours. We are copywriters and content creators skilled in digital marketing and a mastery of the written word.

Defenders of truth, justice and effective marketing, the Vertū Marketing team is a diverse group of highly talented individuals all born with special marketing powers. Our mission: to bring virtue and integrity into the world of digital marketing, one client at a time. Years ago we began to see the strain “shady dealings” had placed upon the digital marketing industry. After speaking to far too ma

ny clients who had been ripped off or swindled, we decided to take action. Our team of awesome staff members (Team Awesomeness) banded together to change the landscape of our industry by showing clients and competitors that integrity and virtue need not be dying arts; thus we make the most of copywriting for profits, social media content creation, search marketing, and web / mobile copy/content development to help innocent businesses defend themselves against villainous swindlers. Comprised of the best and the brightest, each member of the VM team is recognized for their love of service, the digital landscape and a drive to finish first. We are always recruiting strategic and creative leaders into our ranks. Our numbers continue to grow as highly qualified professionals armed with fresh perspectives continue to join our efforts. Vertu Marketing LLC is home to an amalgam of traditional employees and nearly 100 contract employees. In January 2016, the company entered its fifth year. Officially climbing out of the trenches of startup efforts, Vertu Marketing has proven profitable and successful since quarter one of its first year. Vertu is a faith-based copywriting and content firm and has come to be affectionately known as "The Success Warehouse." The organization is best known for its copywriting prowess and is now making a name for itself as a marketing provider in the government space. Vertu Marketing LLC is a premier telecommuting company and offers clients expert service from professional writers and editors all over the world.

**Avoid These Common Mistakes As A New Fiction Author**Writing quality fiction is hard work. Not only do you need good w...
08/28/2026

**Avoid These Common Mistakes As A New Fiction Author**

Writing quality fiction is hard work. Not only do you need good writing skills, but you must also be imaginative and innovative if you want to stand out among all the other authors in your genre. If you're new to fictional writing, you may be tempted to just jump in and get started. However, there are some common mistakes you'll want to avoid as a new fiction author to help you find success.

• Working without a plan – A plan or outline doesn’t have to be structured to be helpful. Beginning with a loose plan of how you want your story to go can help you stay on track.

• Lacking a strong opening – You only have so much time to draw readers in before they become bored. A strong opening keeps readers interested and encourages them to keep going.

• Insufficient editing – Bad editing can make a great story unreadable. Going through several rounds of editing ensures that you give the best possible story to your readers.

• Adding too much backstory – Readers can get bogged down with excessive information. Provide as much backstory as is needed for your readers to understand your story, but avoid too much upfront.

• Pacing issues – Rushing your story along or prolonging important plot points will leave your readers frustrated. Pacing is often something you learn with experience. If you’re concerned about pacing, get some outside feedback during the writing process.

• Point of view problems – Some stories are made better with multiple points of view. But switching too frequently, or including too many different points of view, can be confusing.

Writing fiction is a process with many steps beyond just creating good content. Many new authors make easily avoidable mistakes that not only make the writing process harder but also lead to lower-quality work. If you're aware of common mistakes new fiction authors make, you can often avoid them.

By Brittney Dockery for Vertu Marketing LLC

**Freelance Writers: Update Your Portfolio If You're Looking For More Work**The competition is fierce among freelance wr...
08/21/2026

**Freelance Writers: Update Your Portfolio If You're Looking For More Work**

The competition is fierce among freelance writers looking for new clients. The ease of searching online for writers makes it simple for clients to find people seeking work. While this accessibility is good for writers and clients, it also creates challenges for writers trying to stand out. If you're a freelance writer looking for more work, updating your portfolio can provide you with an advantage over your competition.

• Include variety – Use your portfolio to show your range of writing skills. Include pieces on different topics and in different formats. Include some samples from whatever you specialize in, but don’t forget to include something that shows you’re able to adapt to your client’s needs and branch out into other styles and formats.

• Understand your target – Understanding your target client can help you tailor your portfolio in a way that they will find appealing. Research your client’s purpose and goals, so you know what they are looking for. Use that information when deciding which pieces to include in your portfolio.

• Quality over volume – Include your best pieces in your portfolio, prioritizing work that was well received by readers, awarded special recognition, or published in notable papers or other sources. Clients are much more likely to prefer reading a few very well-written pieces instead of a lot of mediocre work.

• Remove outdated work – Your portfolio should not only include your best, but also some of your latest work. When updating your portfolio, remove or replace anything outdated or irrelevant to what you currently wish to work on.

Many freelance writers never meet their clients in person since it's so easy to communicate online. This lack of personal connection, while convenient, means you must find other ways to introduce yourself and your work to potential clients. An updated portfolio ensures you make the best impression possible, increasing your chances of finding freelance work.

By Brittney Dockery for Vertu Marketing LLC

**Specializing Your Skills Can Help You Find Work As A Freelance Writer**The internet has made it easier than ever for p...
08/14/2026

**Specializing Your Skills Can Help You Find Work As A Freelance Writer**

The internet has made it easier than ever for people to look for work opportunities. Many of those searching for work are writers who are either looking to supplement income from their current employment or become full-time writers. If your goal is to find work as a writer, you may have realized there is a lot of competition for online work opportunities. Specializing your skills can help you stand out among other writers and increase your chances of getting more work.

• Find your niche – Base your niche on a topic you know or skills you already have. Focus on what you’re good at and make it even better. Consider taking classes to expand your knowledge and be open to learning from others who are knowledgeable in your chosen area.

• Consider your options – You may wish to specialize in a writing style or be the expert on a certain topic. Consider your strengths and go from there. Whether you choose to specialize in technical writing or establish yourself as a fiction author, focus your time and efforts on learning as much as you can about your chosen niche.

• Develop your reputation – Your reputation is everything when you’re competing against other writers to find work. Make a name for yourself by attending writing groups, participating in writing contests, and networking with industry professionals through workshops, conferences, and other events.

There are plenty of writers looking for work, whether supplemental or full-time, so you must find ways to make yourself noticeable. Learning specialized skills can help you stand out in the crowd of writers who are all looking at the same job listings you are. Focus on what you know and what you're good at. Once you've honed those skills, you can promote yourself confidently to work opportunities that best fit your specialization.

By Brittney Dockery for Vertu Marketing LLC

**What To Know About The Costs Of Self-Publishing**Self-publishing is popular among authors who wish to have more contro...
08/07/2026

**What To Know About The Costs Of Self-Publishing**

Self-publishing is popular among authors who wish to have more control over their work. If you have a very specific vision for your book and you prefer to make decisions and control how your work is presented to readers, self-publishing may be a good option. However, it's important to understand one of the most common concerns of self-publishing, which is cost. By learning more about the expenses associated with self-publishing and how those expenses are different from traditional publishing, you can decide which path is best for your needs.

• Editing – If you self-publish, you’re responsible for editing. The costs to hire an editor can vary greatly based on the word count of your manuscript, the editor’s experience, and other factors.

• Artwork – As a self-published author, you get to choose your cover art and the visual design of your book, but you also must pay for it. Artists will charge varying fees based on the design you want and the time they must spend completing the design. Some artists may also charge a flat fee.

• Publishing – The costs for publishing your book to make it available to readers can vary greatly depending on whether you publish a digital or physical book.

• Marketing – Marketing costs depend on how you choose to promote your book. Promotional costs depend on your goals, preferred methods to reach your target market, and the channels you choose to use.

• Distribution – Distribution costs can also vary greatly. The costs for printing on demand are higher per book, but the method carries less risk. Bulk printing can cost significantly less per book, but you could end up with unsold inventory.

When you self-publish your book, you have complete control over everything from marketing to cover art. But with this control comes financial responsibility upfront. Traditional publishing means that upfront costs are paid by your publisher. If you choose to self-publish, be prepared to pay those costs. If your book is successful, however, self-publishing also means your financial investment can pay off in the form of higher royalties.

By Brittney Dockery for Vertu Marketing LLC

**Understanding Your Target Audience As A Prospective Author**Knowing your audience is one of the most important parts o...
07/29/2026

**Understanding Your Target Audience As A Prospective Author**

Knowing your audience is one of the most important parts of writing a book and a key element in creating something that will be well received by readers. It's not uncommon for authors to struggle to understand their target readers and to know what this pool of readers is looking for. Spend some time researching different reader groups to understand the genres they prefer to read and what they are looking for when picking out new books.

What is a target audience?

The target audience is the group of readers most likely to be interested in your book based on the theme, genre, and other factors. Your target audience can be defined by demographics like age, location, and gender, but even more specifically, lifestyle. Genre is the broadest term by which you categorize your book and will have the largest group of readers who prefer that genre. But you can break your target audience down even further, which gives you a smaller but more defined group of readers, based on themes, tropes, and common interests shared among your readers.

Get to know your readers

Statistics can provide you with data to better understand your readers and what they want. Knowing your audience's preferred method of reading, digital or traditional printed books, helps you decide in which formats your book should be published. Understanding the interests and preferences of your readers can help you choose appealing cover art. Knowing more about how your readers consume books, like preferences for chapter lengths or overall word count, can help you create something that meets their idea of a good book.

Understanding your target audience of readers helps you tailor your book to their preferences. Writing based on your readers' wants and needs doesn't mean you have to compromise your writing style or vision. But knowing more about what your readers look for can give you some guidelines on how best to create something they will buy and enjoy. A bit of research into the readers who are most likely to pick up your book can give you the information you need to complete your work.

By Brittney Dockery for Vertu Marketing LLC

**Spell Check Is Only The First Step In Improving Your Work**Every writer has weaknesses, and for some, those weaknesses...
07/22/2026

**Spell Check Is Only The First Step In Improving Your Work**

Every writer has weaknesses, and for some, those weaknesses involve spelling. Errors in spelling can happen when you're in a rush or simply not paying attention to your work. Some people also naturally struggle with spelling. If you find yourself making frequent spelling errors, you may think that spell check is enough to help you find and correct those errors. However, spell checking programs aren't perfect, so it's best to use several methods of editing to ensure you are putting your best work out there.

• Initial spell check – The initial spell check is helpful in finding simple spelling mistakes and can save time before completing the next step in editing.

• Manual proofread – A manual proofread will often find mistakes that a spell check program missed. A thorough look through your work can help you find issues with grammar and syntax missed by spell check.

• Advanced editing program – A standard spell check program is limited in its ability to discern between homonyms, use context to find legitimate errors, and understand technical terms or jargon. Specialized editing programs can help you find other errors or provide suggestions on how to make your work clearer.

• More human eyes – Getting a second or even third pair of human eyes on your work can help you find any remaining mistakes. There is no replacement for an objective opinion from a human, especially one experienced in writing. Choose a friend, family member, or someone in the industry to take a final look at your work.

Spell check programs are great for finding common spelling errors, but they aren't perfect. They can miss mistakes related to grammar and syntax. Plus, a program can't use context to distinguish between true errors and different styles of writing or unconventional uses of words and phrases. Using multiple editing methods can help you correct mistakes to give your readers the best possible content.

By Brittney Dockery for Vertu Marketing LLC

**How Can Writers Stay Positive After A Manuscript Rejection**Sending your manuscript to prospective publishers can leav...
07/17/2026

**How Can Writers Stay Positive After A Manuscript Rejection**

Sending your manuscript to prospective publishers can leave you feeling conflicting emotions. On one hand, you're likely hopeful in finally seeing your work published. But you also may feel uncertain about how your work will be received. Rejections are common and inevitable for nearly all writers. When your work is rejected by a publisher, it can make you want to give up writing. But maintaining a positive attitude even after being rejected can help you get better and increase your chances of having your manuscript accepted in the future.

• Keep a professional mindset – A rejected manuscript is not a personal slight. While it can be difficult to avoid feeling hurt when your work is not accepted, remember that publishers are in business to sell books, not make authors feel good.

• Review feedback – Constructive feedback can help you understand where you need to improve. Don’t take feedback as a personal attack on your abilities, but a useful tool to help you understand your weaknesses as a writer.

• Revise and resubmit – Take feedback into account when revising your work and consider resubmitting to a publisher who previously rejected your work if it’s permissible.

• Seek a better fit – A rejection from one publisher doesn’t mean that your work won’t be accepted by others. Rejection also doesn’t always reflect on the quality of your work. Consider submitting your work to other publishers that may be a better fit based on your writing style and genre.

Having your manuscript rejected can feel personal. Your initial feeling after a rejection may be to give up writing altogether. It's natural to feel upset when your hard work is unappreciated by a publisher, but it's important to use rejection as a learning tool. The feedback you get can help you revise your work, so you can continue with your pursuit of becoming a published author.

By Brittney Dockery for Vertu Marketing LLC

**Utilize Writing Contests To Improve Your Chances Of Being Published**Becoming a published author is no easy task. Some...
07/10/2026

**Utilize Writing Contests To Improve Your Chances Of Being Published**

Becoming a published author is no easy task. Some of the world's most famous authors have talked publicly about the difficulties they encountered before finally being published. There are many paths to getting published, and most involve getting your work in as many hands as possible. Entering writing contests is one way to have objective readers view your work. These contests often include helpful feedback that can guide you on your path. So even if you don't win the contest, you can still come away with something positive.

• Choosing contests – Do your research before entering any contests to ensure you understand the terms and requirements. Legitimate writing contests are sponsored by a reputable source. Most contests will list the judge's names, past winners, and other information that you can validate before entering.

• Understand the fees and prizes – Reputable contests will often have proportional fees and prizes. A contest with a large entry fee and a small prize could be a red flag, so do your research before submitting your work.

• Carefully read the guidelines – Contests often have strict word counts, submission deadlines, and themes. Be aware of these to ensure your work meets all the requirements.

• Take advantage of networking – Writing contests give you the opportunity to network with other writers, publishers, agents, and others in the industry. Take advantage of all opportunities presented to you when you participate in a contest.

• Consider feedback – When you enter a writing contest, you’re likely to get feedback on your work, whether you place first or not. Use this feedback to your advantage since it’s likely to come from a knowledgeable source.

Writing contests can help you get your work in front of people who can help you on your path to becoming a published author. By entering your work into a contest, you can get feedback, often from writing professionals, that will help you improve your work. Some contests even offer publication through online platforms or other means, which can get your name out into the writing world, helping you establish your reputation for the future.

By Brittney Dockery for Vertu Marketing LLC

**Understanding The Importance Of A Dynamic Protagonist**A well-written main character can turn a good book into somethi...
07/03/2026

**Understanding The Importance Of A Dynamic Protagonist**

A well-written main character can turn a good book into something amazing. A poorly written main character can leave readers disappointed, even if everything else in the book was well done. Your protagonist can often make or break your book, which is why many authors focus so much on creating a dynamic main character. You may strive to make your main character likable, but a good main character is more than that. Focus on creating someone who is engaging and will make your readers become invested in their story.

What makes a good protagonist

Some of the most well-known main characters were incredibly flawed, but they were written in a way that makes them memorable. Think about some of the main characters in your favorite fictional books. What makes you remember them? Your protagonist may have special knowledge or a talent that makes them uniquely able to accomplish their goals in your story, or they may have a quirky personality that makes them stand out from all the supporting characters. Create a protagonist that can carry your story and will make your readers want to see them through to the end.

Characteristics of a dynamic protagonist

Most of the best-known protagonists throughout literary history have both good and bad characteristics. This makes them relatable and gives your readers someone to root for. Your main character's traits should align with their actions and help them learn and grow as the story moves on. Writing a dynamic main character allows you to show how they've changed from the beginning of the story to the end.

Your main character doesn't have to be perfect; in fact, there are plenty of flawed main characters throughout the history of writing who were well-written, dynamic, and memorable. When writing about your main character, focus on captivating your audience. A main character that your audience cares about will make your book far more readable than a character perceived as flawless or without fault.

By Brittney Dockery for Vertu Marketing LLC

**Help For Writers Living In An AI-Dominated World**In an age where AI tools are easily accessible, people in all indust...
06/26/2026

**Help For Writers Living In An AI-Dominated World**

In an age where AI tools are easily accessible, people in all industries may turn to those tools for help getting daily tasks done. While AI isn't inherently bad, and the technology can be useful for some tasks, those in certain lines of work should be wary of relying on AI. If you're a writer, you may be tempted to use AI to help you write, but you should use caution when utilizing these tools. They can be helpful in some situations but should not be used as a replacement for the unique ability humans have to create.

View it as a tool

For writers, AI should be considered a tool, not a replacement for writing ability and hard work. You can use AI to check your work for mistakes, get help with questions during the research process, or even get ideas for character or setting names. But your book should be written from your point of view, with your knowledge, and your ideas. AI works fine as a tool to make your work better, but it's not a replacement for the human ability to create.

Acknowledge the limitations

You may have noticed how AI-written content often has a certain robotic sound and uses certain techniques that seem unnatural. Readers also pick up on these clues and often find this type of writing to be off-putting. While an AI tool may generate technically correct written work, that doesn't mean it can create a story that will appeal to readers. Know the limitations of AI so you can use it responsibly in a way that makes your work better, but doesn't overshadow your unique voice.

Using AI tools during research or editing can help you work more efficiently. But as a writer, you must remember that AI is merely a tool that can help you get your unique ideas into the hands of readers. Remember that AI tools have limitations, and they can't replace your unique perspective as a human writer.

By Brittney Dockery for Vertu Marketing LLC

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