Vertu Marketing LLC

Name: Vertu Marketing LLC
Address: Chapin, SC, 29036, US
Telephone: +1 866-779-0675

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Chapin, SC
Vertu Marketing LLC

Our passion is to help you pursue yours. We are copywriters and content creators skilled in digital marketing and a mastery of the written word.

Defenders of truth, justice and effective marketing, the Vertū Marketing team is a diverse group of highly talented individuals all born with special marketing powers. Our mission: to bring virtue and integrity into the world of digital marketing, one client at a time. Years ago we began to see the strain “shady dealings” had placed upon the digital marketing industry. After speaking to far too many clients who had been ripped off or swindled, we decided to take action. Our team of awesome staff members (Team Awesomeness) banded together to change the landscape of our industry by showing clients and competitors that integrity and virtue need not be dying arts; thus we make the most of copywriting for profits, social media content creation, search marketing, and web / mobile copy/content development to help innocent businesses defend themselves against villainous swindlers. Comprised of the best and the brightest, each member of the VM team is recognized for their love of service, the digital landscape and a drive to finish first. We are always recruiting strategic and creative leaders into our ranks. Our numbers continue to grow as highly qualified professionals armed with fresh perspectives continue to join our efforts. Vertu Marketing LLC is home to an amalgam of traditional employees and nearly 100 contract employees. In January 2016, the company entered its fifth year. Officially climbing out of the trenches of startup efforts, Vertu Marketing has proven profitable and successful since quarter one of its first year. Vertu is a faith-based copywriting and content firm and has come to be affectionately known as "The Success Warehouse." The organization is best known for its copywriting prowess and is now making a name for itself as a marketing provider in the government space. Vertu Marketing LLC is a premier telecommuting company and offers clients expert service from professional writers and editors all over the world.

10/09/2026

**Understanding The Pros And Cons Of Releasing A PDF Book**

As a prospective author, you're likely aware of the various book formats available to you. You may pursue traditional publishing so readers can own a physical copy of your book. However, digital publishing is also a valid option, and one that many authors choose for several reasons. PDF books specifically are popular among many authors. Understanding the pros and cons of releasing a PDF book can help you choose whether it's the right option for you.

Pros

• Consistency – PDF books maintain their layout no matter what device you’re using. This means they are easily read on e-readers, reading apps, and other devices with a PDF reader installed.
• Ideal for self-publishing – Many self-publishers choose PDF formatting because it’s accessible and doesn’t require assistance or funding from a traditional publisher.
• Printable – PDF books are printable if you create a print-ready option. This allows for print-on-demand, providing even more options to get your book into the hands of readers.
• Additional features – PDF books can support links, videos, and other elements that will enhance your readers’ experience. If you wish to create an interactive digital book, PDF allows you to add those elements.

Cons

• Limited distribution – PDF books are harder to distribute to readers and limit the ways in which you can sell your book.
• Marketing challenges – Marketing a PDF book requires a different process when compared to marketing a traditional book. You must get creative to ensure your target readers are aware of your book and know how to purchase it.
• Formatting – When writing a PDF book, you must pay close attention to formatting and layout to ensure it’s readable, pleasing to the eye, and formatted in a way that flows naturally.

There are advantages to releasing your book in PDF format. However, there are also downsides to consider. As a new author, it's important to understand the pros and cons of the available options. Understanding the different publishing methods can help you decide which one best meets your goals.

By Brittney Dockery for Vertu Marketing LLC

10/02/2026

**Simplify The Book Writing Process With The Right Software**

The tools you use in writing can significantly impact your progress. With the right tools, you can make steady progress toward finishing your manuscript. This is especially true with writing software. Consider the following when choosing writing software to decide which option will best meet your needs.

• Features – Consider what features you will use most during the writing process. Some programs are basic while others include complex tools and features. These tools can help with different parts of the writing process, like planning, outlining, and revising. The level of help you need and want depends on your writing style.

• User-friendly – There’s always a learning curve with a new program, but you don’t want to choose something so complex that it takes a long time to understand how to use it. Read reviews about the software you’re considering to see what issues or concerns other writers may have encountered.

• Specialization – Some programs are designed to work better for fiction or nonfiction. These specialized tools can be helpful, but only if you need them. This is another area where past user reviews can help you decide whether the program seems suited to your needs.

• Support – As with any software, you may encounter issues with the program on occasion. Without good support that can help you solve these issues, you could lose your work and waste time trying to resolve problems on your own.

• Goal-setting – Some programs allow you to set daily or weekly goals to help you stay on track. This gives you a measurable way of knowing where you are in your manuscript-writing process.

As a prospective author, you have many decisions to make about writing tools. Your writing software can hinder your writing or help you progress further. Good writing software should work for your writing style, have features you'll use, and be user-friendly. Choosing the right software can help you complete your manuscript on time and give readers the best possible version of your work.

By Brittney Dockery for Vertu Marketing LLC

09/25/2026

**What Prospective Authors Should Know About Beta Readers**

As a prospective author, you want to get feedback on your work before sending it to potential publishers. Publishers receive many manuscripts and are limited in what they publish, so your work must stand out from the rest if you wish to see your book in print. One way to ensure your manuscript stands out is to use beta readers. Read on to understand the importance of beta readers during the pre-publishing process.

What are beta readers?

Beta readers are similar to beta testers in the tech world. They read your book from the perspective of the average target reader rather than an editor or other professional. Beta readers can provide feedback on grammar, punctuation, and other technical mistakes. However, they are more useful in giving feedback on book flow, clarity, and consistency. Their job is to find issues that your target reader would see as problematic.

Importance of beta reading

Beta reading isn’t necessary, but many new authors find the process helpful. Beta readers provide an outside, unbiased perspective on your story. They can help you better develop your characters or fix plot holes. The more eyes on your book before publication, the more opportunities to find mistakes before your book reaches your target market. Beta reading is a much more informal process, which allows readers to get into the story without getting stuck searching for technical mistakes. This relaxed reading makes it easier for them to find issues with how your story is written.

Beta readers can provide you with valuable feedback on your manuscript. Since they aren't professional editors, they can give feedback based on how the average reader will perceive your work. They don't replace professional editors but can be an important step in preparing your finished manuscript before sending it to publishers.

By Brittney Dockery for Vertu Marketing LLC

09/18/2026

**What Is A Vanity Press And Why Do Many Authors Avoid Them?**

As a hopeful author, you may be desperate to get your work published. But don’t let that desperation lead you to make poor decisions when seeking a publisher. Just like in any industry, there are good and bad publishers. Then you have the vanity press. Vanity publishers are not technically scammers, but they don’t put in the same work when publishing your book, and the process is quite different. Learning how a vanity press operates can help you understand why most authors avoid working with them.

How a vanity press works

A vanity press, sometimes called a vanity publisher or subsidy publisher, requires money from the author to publish their book. This is in direct opposition to how traditional publishers work, as they cover most, if not all, costs of getting the book to market. Traditional publishers are usually very involved in editing to ensure a higher quality finished product. Generally, vanity publishers don’t offer extensive editorial services but work to prepare the book for sale as quickly as possible.

Reasons to be wary

Vanity publishers can work for writers in specific circumstances, but be sure you know what you’re getting into before signing a contract. Vanity publishers are willing to put out lower-quality work, which can harm your reputation as a writer and limit your potential for future success. They may request high up-front fees and promise sales, but offer little author support. Also, books published by vanity publishers are generally limited in distribution when compared to the options offered by traditional publishers.

Working with a vanity press will get your work published, but the results may not be ideal. Vanity presses exist to publish as many books as possible, without a real concern for quality or sales. A traditional publisher wants to get the best possible version of your book into your readers’ hands, which not only increases the chances of higher sales but also puts you on the right path to establishing your reputation as a writer.

By Brittney Dockery for Vertu Marketing LLC

09/09/2026

**Market Yourself As An Author Before Your Manuscript Is Complete**

You may think that the time to market yourself is after your manuscript is complete. However, waiting to establish your online presence as a new author can hurt your career. Marketing yourself as an author should begin before your manuscript is finished. The sooner you start building your presence and reputation, the more support you can expect from readers once your book is ready to read.

• Create a brand – Think of the most popular authors in the world, and you’re likely to associate their name with their brand. A successful author is more than just a person who’s written a book, but someone known for their brand of writing. Your brand determines how readers perceive you. By creating your brand before your book is complete, you have more control over this perception.

• Build your presence – Your online presence helps you reach readers before they have a chance to read your book. You can use social media to spread awareness of the project you're working on, but you can also make it personal. Through social media, you can share your interests, facts about your life, and just connect with readers.

• Hype it up – You want your target audience to be excited about reading your book, so share insight into what they have to look forward to. You may wish to share some of your notes used during the writing process, include excerpts from the book, or include them in making decisions through online polls.

• Engagement - Today’s authors can easily connect to readers online. Create public profiles to engage with readers, share writing updates, and even mundane lifestyle content. Reply to comments and encourage your readers to follow your accounts to stay in the loop.

Marketing yourself as an author should begin long before you complete your first manuscript. Through social media and other online outlets, you can reach potential readers and get them hyped up for your work. Think of early marketing as an important part of the writing process and put effort into reaching your target audience to get them as excited about your book as you are.

By Brittney Dockery for Vertu Marketing LLC

09/04/2026

**What To Know Before Looking For Work As A Ghostwriter**

Not all writers seek fame and recognition. Some people just enjoy writing and wish to use it as a way to make money. If you’re one of the types who doesn’t care about becoming a famous author, ghostwriting may be a good choice if you’re thinking of switching careers or just making some money on the side. However, there are some important things to know before seeking work as a ghostwriter.

• Your portfolio is an important tool – A good portfolio that showcases your range of skills and knowledge is the best way to show potential clients why they should choose to work with you.

• Finding clients can be challenging – Finding clients as an inexperienced ghostwriter is one of the more difficult parts of the process. You must find someone willing to take a risk on a new writer. When you do find someone who wants to work with you, keep in mind that your pay and ability to negotiate contract terms may be limited until you gain more experience.

• Your power to negotiate pay is limited – As an unestablished writer, your negotiating power is limited. This doesn’t mean you should work for nothing. Start with small jobs to get some experience. As you have more published work under your belt, you can request higher rates.

• Practicing new techniques can expand your options – As a ghostwriter, you may be required to write vastly different content from one project to another. Learning new skills and practicing different writing techniques can help prepare you for different types of jobs.

Ghostwriters often write because they’re good at it or because they enjoy it, not because they want to become a famous best-selling author. Learn more about how ghostwriting works if you’re considering ghostwriting as a career or just a side hustle. Understanding the process can help you find good projects to work on, negotiate contracts that meet your needs, and understand the background information needed to choose the right clients to work with.

By Brittney Dockery for Vertu Marketing LLC

08/28/2026

**Avoid These Common Mistakes As A New Fiction Author**

Writing quality fiction is hard work. Not only do you need good writing skills, but you must also be imaginative and innovative if you want to stand out among all the other authors in your genre. If you're new to fictional writing, you may be tempted to just jump in and get started. However, there are some common mistakes you'll want to avoid as a new fiction author to help you find success.

• Working without a plan – A plan or outline doesn’t have to be structured to be helpful. Beginning with a loose plan of how you want your story to go can help you stay on track.

• Lacking a strong opening – You only have so much time to draw readers in before they become bored. A strong opening keeps readers interested and encourages them to keep going.

• Insufficient editing – Bad editing can make a great story unreadable. Going through several rounds of editing ensures that you give the best possible story to your readers.

• Adding too much backstory – Readers can get bogged down with excessive information. Provide as much backstory as is needed for your readers to understand your story, but avoid too much upfront.

• Pacing issues – Rushing your story along or prolonging important plot points will leave your readers frustrated. Pacing is often something you learn with experience. If you’re concerned about pacing, get some outside feedback during the writing process.

• Point of view problems – Some stories are made better with multiple points of view. But switching too frequently, or including too many different points of view, can be confusing.

Writing fiction is a process with many steps beyond just creating good content. Many new authors make easily avoidable mistakes that not only make the writing process harder but also lead to lower-quality work. If you're aware of common mistakes new fiction authors make, you can often avoid them.

By Brittney Dockery for Vertu Marketing LLC

08/21/2026

**Freelance Writers: Update Your Portfolio If You're Looking For More Work**

The competition is fierce among freelance writers looking for new clients. The ease of searching online for writers makes it simple for clients to find people seeking work. While this accessibility is good for writers and clients, it also creates challenges for writers trying to stand out. If you're a freelance writer looking for more work, updating your portfolio can provide you with an advantage over your competition.

• Include variety – Use your portfolio to show your range of writing skills. Include pieces on different topics and in different formats. Include some samples from whatever you specialize in, but don’t forget to include something that shows you’re able to adapt to your client’s needs and branch out into other styles and formats.

• Understand your target – Understanding your target client can help you tailor your portfolio in a way that they will find appealing. Research your client’s purpose and goals, so you know what they are looking for. Use that information when deciding which pieces to include in your portfolio.

• Quality over volume – Include your best pieces in your portfolio, prioritizing work that was well received by readers, awarded special recognition, or published in notable papers or other sources. Clients are much more likely to prefer reading a few very well-written pieces instead of a lot of mediocre work.

• Remove outdated work – Your portfolio should not only include your best, but also some of your latest work. When updating your portfolio, remove or replace anything outdated or irrelevant to what you currently wish to work on.

Many freelance writers never meet their clients in person since it's so easy to communicate online. This lack of personal connection, while convenient, means you must find other ways to introduce yourself and your work to potential clients. An updated portfolio ensures you make the best impression possible, increasing your chances of finding freelance work.

By Brittney Dockery for Vertu Marketing LLC

08/14/2026

**Specializing Your Skills Can Help You Find Work As A Freelance Writer**

The internet has made it easier than ever for people to look for work opportunities. Many of those searching for work are writers who are either looking to supplement income from their current employment or become full-time writers. If your goal is to find work as a writer, you may have realized there is a lot of competition for online work opportunities. Specializing your skills can help you stand out among other writers and increase your chances of getting more work.

• Find your niche – Base your niche on a topic you know or skills you already have. Focus on what you’re good at and make it even better. Consider taking classes to expand your knowledge and be open to learning from others who are knowledgeable in your chosen area.

• Consider your options – You may wish to specialize in a writing style or be the expert on a certain topic. Consider your strengths and go from there. Whether you choose to specialize in technical writing or establish yourself as a fiction author, focus your time and efforts on learning as much as you can about your chosen niche.

• Develop your reputation – Your reputation is everything when you’re competing against other writers to find work. Make a name for yourself by attending writing groups, participating in writing contests, and networking with industry professionals through workshops, conferences, and other events.

There are plenty of writers looking for work, whether supplemental or full-time, so you must find ways to make yourself noticeable. Learning specialized skills can help you stand out in the crowd of writers who are all looking at the same job listings you are. Focus on what you know and what you're good at. Once you've honed those skills, you can promote yourself confidently to work opportunities that best fit your specialization.

By Brittney Dockery for Vertu Marketing LLC

08/07/2026

**What To Know About The Costs Of Self-Publishing**

Self-publishing is popular among authors who wish to have more control over their work. If you have a very specific vision for your book and you prefer to make decisions and control how your work is presented to readers, self-publishing may be a good option. However, it's important to understand one of the most common concerns of self-publishing, which is cost. By learning more about the expenses associated with self-publishing and how those expenses are different from traditional publishing, you can decide which path is best for your needs.

• Editing – If you self-publish, you’re responsible for editing. The costs to hire an editor can vary greatly based on the word count of your manuscript, the editor’s experience, and other factors.

• Artwork – As a self-published author, you get to choose your cover art and the visual design of your book, but you also must pay for it. Artists will charge varying fees based on the design you want and the time they must spend completing the design. Some artists may also charge a flat fee.

• Publishing – The costs for publishing your book to make it available to readers can vary greatly depending on whether you publish a digital or physical book.

• Marketing – Marketing costs depend on how you choose to promote your book. Promotional costs depend on your goals, preferred methods to reach your target market, and the channels you choose to use.

• Distribution – Distribution costs can also vary greatly. The costs for printing on demand are higher per book, but the method carries less risk. Bulk printing can cost significantly less per book, but you could end up with unsold inventory.

When you self-publish your book, you have complete control over everything from marketing to cover art. But with this control comes financial responsibility upfront. Traditional publishing means that upfront costs are paid by your publisher. If you choose to self-publish, be prepared to pay those costs. If your book is successful, however, self-publishing also means your financial investment can pay off in the form of higher royalties.

By Brittney Dockery for Vertu Marketing LLC

Address

Chapin, SC
29036

Telephone

+1 866-779-0675

Website

http://vertu-marketing.com/

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