10/01/2026
AI is changing how customers search. Are retailers ready for how that changes the customer journey?
Balaji Yellavalli, Chief Growth Officer at QBurst, discussed at RetailClub AI Festival why retailers are investing in preparing their digital assets for agentic and semantic search.
The challenge goes beyond being discoverable. Retailers need to ensure that customer journeys remain connected, relevant, and true to the brand—while turning AI-driven intent into meaningful action.
Because being discoverable is only the beginning. The real opportunity is to make sure the journey that follows still works.