Mobivity

07/08/2025

Lots of brands are offering rewards... But how they’re doing it? That’s where things get interesting.

Our new 2025 QSR Benchmark Report breaks down the real data behind QSR loyalty offers across nearly 200 restaurant brands.

📊 Average sign-up incentive?
🍟 Most popular reward?
📈 Percentage of brands offering an incentive just to join?

Whether you're launching a new program or fine-tuning an existing one, this is the data marketing teams should be looking at.

Curious how your strategy compares?
Download the report: mobivity.com/qsr-benchmark-report

07/01/2025

More restaurants are investing in loyalty, and for good reason.

According to our partner Paytronix Systems , 57% of restaurants now offer a loyalty program. That momentum signals one thing: loyalty is no longer just a “nice to have”, it’s a core growth lever.

But as programs become more common, the next phase is clear: refinement.

To make loyalty a higher and more predictable growth driver, marketers are starting to ask different questions:

• Which reward structures actually motivate our guests?
• What aligns with our brand experience—not just what’s easiest to build?
• How do we make this seamless for staff while hitting financial goals?

Mobivity and Paytronix are working together to help QSRs go deeper—not just with personalization, but with strategic clarity around how loyalty connects to the bigger picture.

In part one of this series on loyalty, we set the baseline for what’s happening within the segment and why stakes are rising. But let’s now explore what the next generation looks like and how some brands are finding paths to engagement amid rising inflation and parity in the marketplace. Today, ...

06/24/2025

Mobile puzzle games aren’t just for quick distractions—they’re part of a daily routine.

Among all age groups, adults 50+ spend the most time in these games each day, averaging more than 17 minutes. Those in their 30s and 40s aren’t far behind.

It’s a reminder that mobile gaming isn’t a niche activity.
It’s a mainstream habit across generations—and an opportunity for brands to engage customers in channels they already trust.

06/03/2025

Curious about how Connected Rewards® could boost your customer engagement?

Now’s the perfect time to try with no risk.

Because Mobivity reimburses offer redemptions, brands can launch a Connected Rewards® trial without impacting your budget.

Test it. See the results. Decide if it’s right for you.

No risk. Real rewards. Big upside potential.

Want us to send more information? Reply below with "GAME ON"

05/29/2025

📅 It’s National Hamburger Day… but should it matter to your brand?

“National Days” flood the calendar, and while they’re easy excuses for promos, savvy marketers ask: Are we driving impact — or just following the herd?

Here’s the truth:
🧠 Consumers ignore one-day deals unless they offer true value.
📉 Generic posts underperform without personalization or cultural relevance.
🔁 Too many brands rinse and repeat — same template, same copy, same outcome.

Now imagine flipping the script:
🎮 Gamify the day to acquire loyalty members.
🎁 Offer exclusive, app-only rewards.
🌱 Tie it to your brand’s purpose — like sustainable sourcing.
🕹️ Test a new segment — like mobile gamers who mirror QSR audiences.

Don’t just post — activate. Use these moments to surprise, delight, and build long-term loyalty.

05/20/2025

We've crunched the numbers on nearly 200 restaurant chains to find out how QSR brands are structuring loyalty sign-up offers and what patterns are shaping loyalty strategy in 2025.

Our report breaks down:
- The average value of a sign-up incentive
- Who’s offering the most and who offers nothing at all
- Benchmarks by brand size, category, and offer type
..PLUS some actionable tips to get more out of your loyalty program.

See how you stack up.

Grab the report: https://www.mobivity.com/resources-center/2025-qsr-benchmark-report

05/16/2025

🔥 It’s National BBQ Day! If your brand is serving up smoky, saucy favorites, now’s the perfect time to ask:

Are you turning seasonal traffic into long-term loyalty?

Our 2025 QSR Benchmark Report shows that 72% of restaurant chains offer a sign-up incentive, but most stick to safe formats like modest discounts or a free side. On days like today, when guests are already engaging with your menu, a well-timed offer could be the difference between a one-time visit and lasting loyalty.

📥 See how nearly 200 chains structure their loyalty incentives—and where there’s room to stand out.

Download the full report: https://www.mobivity.com/resources-center/2025-qsr-benchmark-report

05/13/2025

Can you believe people pick up their phones an average of 205 times a day?

And the #1 activity they’re doing? Playing mobile games. In fact, 90% of GenZ'ers play some type of game with 48% playing once or more/day.

Understanding where customers already spend their time creates new opportunities for brands to build loyalty and engagement without adding noise.

How is your brand tapping into mobile habits?

05/09/2025

What if your loyalty strategy could cut through offer fatigue and drive more visits—without adding cost?

Connected Rewards® is a new way brands are engaging customers by meeting them where they already are.

04/24/2025

"Is this really right for our brand?"

It’s a common—and fair—question when brands explore adding mobile game cross-promotions into their marketing mix.

The underlying concern? That promoting mobile games to their audiences could dilute brand equity.

But here’s what the data tells us:
• Two-thirds of your existing audience already plays mobile games
• Brand offers with games outperform those same offers without games by 22%
• Basket size increases by 2.2x when mobile games are added

Acknowledging this behavior doesn’t weaken your brand—it opens the door to deeper, more meaningful engagement.

Over the past three years, we’ve worked with leading restaurant, retail, and convenience stores to activate these channels—most of which began with the same concern. As a result, we’ve seen a 96% customer retention rate with retailers and brands turning this into an evergreen promotion.

Why does it work?

Because the most effective connections happen when brands show up in the spaces where customers already spend their time.

In fact, when an offer is tied to a mobile game experience, customers return 2.5x more often than with traditional standalone promotions.

So the real risk isn’t brand erosion—it’s missing the chance to meet your customers where they are today.

04/16/2025

Mobile game players aren’t who you think they are...

04/08/2025

Connecting a mobile game to a regular offer that normally doesn't have a game drove something unexpected for Abigail Cerra and the team at Chestnut Market:

More redemptions. More gallons per visit. More trips to the pump.

As it turns out, we see these same results across other industries with very different offers. Mobile games attract engagement.

Huge thanks to Abigail for sharing this example during the CRU panel—it’s a great reminder that sometimes, it’s not about changing the offer—it’s about changing how it’s presented.