Paul Sokol

Paul Sokol Hey there internet visitor! I'm Paul Sokol and people know me for my passion and key understanding of the customer journey :)

Thought Leader in Automated Experience Design | Author | Speaker | Promoter | Hey there reader! I'm Paul Sokol and people know me for my passion and key understanding of the "customer journey" and using automation to truly enhance your customer's experience. As one of the world's foremost Thought Leaders & experts in Automated Experience Design, I can help you achieve meaningful outcomes using humanized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻
anized automation to maximize your input effort. Ask me about my work with a Shark Tank winner and personally designing the automated funnel that turned six figures within nine days.

2011: I spent five years as the Head Campaign Builder/Mad Scientist at Infusionsoft; one of the world’s top sales and marketing automation tools built exclusively for entrepreneurial small businesses.

2013-2016: I speak at Infusionsoft's annual ICON user conference; always an advanced training session on automation.

2014: I was approached by a publisher to write the "Infusionsoft Cookbook"; which has sold over 1,000 copies as of 2021.

2016: The same publisher invites me to turn the "Infusionsoft Cookbook" into 3 online video training courses.

2016: I speak at Infusionsoft's annual partner conference (PCON); advanced training session on automation for Infusionsoft Partners exclusively.

2017: I speak again at ICON and PCON. I am also invited to speak at the Internet Marketing Expo in Texas on my 'Unassisted Weekly Redeemer" model.

2018: I was invited to speak at a private event in Hollywood for models & actors teaching social media strategies and tactics.

2019: Digital Marketer invites me to Austin to speak at one of their private certified partner trainings about The Business Stack and Scoreboard.

2020: Phoenix Startup Week invites me to speak about The Business Stack. Infusionsoft, now rebranded as Keap, resumes events and I am invited to speak at their certified partner conference (PKON) about Facebook Advertising.

2021: Keap invites me to speak on multi-channel advertising at their annual user event (IKON). We all have dreams, here is mine: my dream is to have 1000's of trained and certified Knights of Automation that help small businesses provide superior customer service with modern automation methods. Fun Facts:
I founded the non-profit Keep Children Rockin' in 2015 which provides music equipment and repair donations to underfunded elementary and middle music programs. To donate visit: www.keepchildrenrockin.org

I formed Appalling Events with Phoenix promoter and owner of Club Red, Paul Benson, and we host an annual heavy metal festival, The Dead Of Winter Fest, as a charity donation event for Keep Children Rockin. Learn more and see some of the equipment donations here: www.facebook.com/deadofwinterfest

Beebo, Winston, Indy & Remy are my four darling cats and sometimes they make cameos in my videos and calls 😻

People seek out Be Pro for world-class customer journeys & advertising.
10/19/2026

People seek out Be Pro for world-class customer journeys & advertising.

If what Aristotle said is true in that:"We are what we repeatedly do. Excellence, then, is not an act, but a habit"And!T...
10/18/2026

If what Aristotle said is true in that:

"We are what we repeatedly do. Excellence, then, is not an act, but a habit"

And!

That successful businesses clearly define their Habit(s) and cadences using SOPs that ALSO include governance.

One could surmise that...

✔ Daily Habits stack into
✔ Weekly Habits that stack into
✔ Monthly Habits which stack into
✔ Quarterly Habits such that
✔ Annual Habits are a breeze

He was not lying.

For example, our Monthly Habit to ensure that all websites are up-to-date in terms of:

👍 WordPress base
👍 Theme(s)
👍 Plug-in(s)

Means that our Quarterly Habit to make sure all SSL are up-to-date is a breeze.

In other words, our monthly 5-10 min habit of excellence around a properly backed up website with updated tech, means that our quarterly habit around SSL checking takes maybe another 5-10 mins.

Stack. Your. Habits.

Sometimes the best thing to do is nothing, be boring, and work well.Success is boring and repetitive. But nobody can com...
10/17/2026

Sometimes the best thing to do is nothing, be boring, and work well.

Success is boring and repetitive. But nobody can compete.

McDonalds is the best in the world at burgers and fries.

Stay stable. Do the thing as best as you can do.

Reap the rewards. Stay focused.

It's that simple. Be humble.

A Habit always has an SOP but an SOP does not always mean the activity is a Habit.How dialed in are your documented proc...
10/16/2026

A Habit always has an SOP but an SOP does not always mean the activity is a Habit.

How dialed in are your documented processes?

Trying to see something...

"You can have it all. And there is enough for everyone.Besides, just think of all the lives you'll enrich once you have ...
10/15/2026

"You can have it all. And there is enough for everyone.

Besides, just think of all the lives you'll enrich once you have your visions realized.

For the benefit of all, keep dreaming big... it's all closer than you think."

- The Universe (aka Mike Dooley)

10/14/2026

Why should you do business with Be Pro (as opposed to someone else)?

We lean on processes more than people.

10/14/2026

Instead of trying to find reasons to be happy, you can just be happy for no reason.

10/13/2026

Remember, having an intimate understanding of your target audience means you know:
Demographics - WHO they are.
Psychographics - HOW they think.
Behavioristics - What is life like RIGHT NOW
Positioning - What COULD life be like with your Offer.

Is your browser acting up? Is your workflow getting slowed down due to odd website behavior?ProTip: Make sure your brows...
10/12/2026

Is your browser acting up? Is your workflow getting slowed down due to odd website behavior?

ProTip: Make sure your browser doesn't have any updates. This often is the root cause for such nonsense >_

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Chandler, AZ
85225

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Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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+19282325952

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