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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Informatics, Inc.

Name: Informatics, Inc.
Address: 215 2nd Avenue SE, Ste 300, Cedar Rapids, IA, 52401, US
Telephone: +13193633795

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Cedar Rapids, IA
Informatics, Inc.

Strategy. Creativity. Execution. On repeat since 1998. We’re a full-service marketing agency helping brands meet their goals and get results that actually matter.

10/14/2026

80% of consumers say an influencer should actually use what they promote. Here's the thing: your team already does.

Most companies sit on this advantage and never use it. They have credible people doing real work, but every message still comes from the brand. Ads build reach. Your team builds trust. The strongest brands do both.

Activating your team costs almost nothing. The real decision is which platforms are worth their time.

Here is a look at five major platforms and how the best brands use each: https://bit.ly/4AfHysC

10/12/2026

We are heading to Rhode Island! Informatics will be at ICE Exchange 2026 from October 19 to 22.

The credentialing and certification world runs on trust, and your website and marketing are often the first place that trust is built or lost. That is exactly the kind of work we love to help organizations get right.

Come see us at Booth 224. Whether you want to talk strategy or just introduce yourself, our door is open.

Going to be there? Let's find time to connect!

10/09/2026

The data that gets you found in AI search may already be sitting in an account you have run for years: your paid search.

Most teams preparing for AI search reach for new content, SEO audits, and schema. Fewer look at the Google Ads account they have been running the whole time. The things AI tools reward like clear answers, structured product data, strong landing pages, and language that matches how people actually ask, are exactly what good paid search already produces.

Your best-performing ad copy, your search term reports, your product feeds: all of it is intelligence about what your buyers ask and what makes them act. Feed that into your pages and your AI presence, and you are not starting from scratch.

The brands that win AI visibility fastest are often the ones who realize they were already sitting on the raw material.

10/07/2026

“People First” is one of our core values at Informatics, and it’s not just something we say. It shapes how we hire, how we treat each other, and how we show up for our clients.

That’s what clients end up feeling. When people genuinely like working together and stick around, you get deeper expertise, fewer handoffs, and a team that actually cares how your project turns out. Putting our people first is a big reason the work we do for clients holds up.

What does “People First” look like to you?

10/05/2026

A year goes fast when the work is good and the team is better. This month, two of ours hit their one-year mark.

Eric joined as Senior Digital Marketer and has spent his first year helping clients turn strategy into results that show up in the numbers.

Noreen came on as Marketing Director and has spent hers raising the bar on the work and the people who do it.

One year in, both have already made this team sharper. Here's to more.

Congratulations, Eric and Noreen! ✨

10/02/2026

It was a great afternoon at the Corridor Business Journal's AI Symposium yesterday.

Our CEO, John Osako, joined the AI Implementation and Consulting panel, trading real-world perspectives with other local leaders on how businesses can actually put AI to work, not just talk about it.

The takeaway of the day: the time to start with AI is now. The organizations experimenting thoughtfully today are the ones who will have the advantage.

Thanks to the Corridor Business Journal for bringing the Corridor together to have the conversation.

09/30/2026

Want AI to cite your brand? Write so a model can lift your point without rewriting it.

AI assistants don't send you to a page of search results. They give you one answer, built from a handful of sources. To be one of them, your content has to be easy for a model to extract and verify.

Writing for AI answers isn't gaming a system. It's being clear enough to quote. The brands AI recommends are the ones that made themselves the easiest to trust.

09/28/2026

When someone asks an AI agent about your industry, a model decides in seconds whether to mention you, and what to say about you. Most brands have no idea what that answer is.

Large language models don’t read your website the way a person does. They pull from everything they can find, your site, your profiles, your reviews, articles, and forums, and assemble a picture of who you are and what you do. When those sources agree, the model describes you clearly and confidently. When they conflict or go quiet, it guesses or leaves you out.

You can’t prompt your way into an AI's answer. You earn your place by being consistent, well-structured, and frequently referenced across the open web.

Your next buyer may form an impression of you from an AI before they ever see your homepage. Make sure the two tell the same story.

09/25/2026

In the first five seconds, a visitor should know who you are, what you do, and what to do next. If they don’t, they leave, and the bounce rarely tells you what went wrong.

Our free homepage audit shows exactly how yours performs in those critical seconds: what’s working, what’s confusing, and what to fix. It is quick, it’s free, and it uses the same standards we hold client sites to.

See how your homepage scores: https://bit.ly/4cPnzqq

09/23/2026

A great homepage is not about clever design. It's about answering three questions fast: who you are, what you do, and what to do next.

A strong corporate homepage does the basics well before it does anything clever. It says who you are and what you do above the fold. It guides visitors with clean navigation and a clear call to action. It looks current, loads fast, and avoids the clutter that buries the message.

The details matter too. Things like bold type, thoughtful motion, and minimalist layouts. But they only work on top of those fundamentals. And a clean, well-structured homepage now does double duty: it earns human trust, and it helps AI understand your brand.

We put together the fundamentals, the current trends, and the mistakes to avoid: https://bit.ly/4wFAqT7

Address

215 2nd Avenue SE, Ste 300
Cedar Rapids, IA
52401

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+13193633795

Website

http://www.informaticsinc.com/Contact/

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