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C&V

Creative Director + Brand designer to aspiring industry icons to help them become visible AF. Mom to two gorgeous muses, C&V. ®

’m here to help you design a brand that opens doors. I’m Illiah (ill•e•ahh), a brand designer helping visionary business owners, like you, create more income and impact with brand identities that amplifies your message and elevates your business. For six years, I’ve closely collaborated with entrepreneurs from Baltimore to Amsterdam to create scroll-stopping social media graphics, drool-worthy workbooks, and can’t-look-away webinar slide decks. Before that, and after getting my Graphic Design degree, I spent seven years in ad agencies designing everything from logos and icons to pens, mugs, and vehicle wraps (yes, really.) Which means I know a thing or two about creating a consistent brand across ANY medium. There’s only one thing I won’t design: websites. When we chat, ask me why! 😝😎

Whether you know that your current visuals are holding you back from growth and are ready for a rebrand, or you need on-going support to create an elevated, cohesive brand across your growing platform, I can’t wait to help you build a brand that opens doors and gets your message heard by the right people. Ready for a brand that opens doors?

10/13/2026

The sentence you soften is the one they need to hear.

No one is ever too much. That label comes from the outside world, and it finds its way into our orbit, especially for women. Softened, edited, and rewritten until it no longer says what we mean, or what we charge.

Voice is one of the four parts of brand alignment I build every brand on: aligned energy and beliefs, reputation, voice, and visuals.

Voice is your beliefs and your reputation made audible.
Every title in this carousel is a card from the Voice suite of my Brand Oracle deck. Slides 8 and 9 are mine. One of the lines I crossed out came from my own bio.

Which line did you feel?

CoCreate is tomorrow, 4–6 ET. Two hours to make your brand say what you mean. Real momentum for real design; link in bio.

10/12/2026

Your client has already decided. She found your website, saw your graphics, and read your bio. Before she booked a discovery call, your brand told her whether you’re the expert she needs or another option to compare side by side.

When your brand does this work, the call becomes a conversation about working together. When it doesn’t, you spend it proving yourself.

CoCreate is two hours to make your brand do that work. Bring the project that’s been sitting half-finished, and we’ll move it forward live, together.

Last call. We meet Wednesday from 4 to 6 pm ET on Zoom. Two seats left, $300. Get yours at the link in bio.

10/09/2026

Most brands have a decision problem.

I see women with excellent taste and a dozen half-made decisions, some of them made at the same time. Three (or more) fonts in rotation. Multiple logos. A palette that shifts with the day and the mood.

Nothing looks wrong. It’s not finished.

This is what I do. I bring the creative director’s eye that confirms your brand is strategically aligned. Make the decisions, and the design falls into place. If you saw Chrissy’s three decisions made in one CoCreate session, you know what I mean.

The next CoCreate is Wednesday, October 14, 4–6 ET. Two seats are open. Link in bio, or type it in your browser: candv.thrivecart.com/cocreate

10/08/2026

My dad’s marinara is simmering on my stove for Friday night’s family dinner. It’s waiting for the Marshall-famous meatballs I’ll make later tonight. They’re always better on day 2!

Today would have been my Gram’s 92nd birthday. We’re a Filipino American family. There’ll be a side of rice on the table, just for her. She’d spoon the marinara over her rice.

I gave a speech at her 89th birthday that only exists in my memory. She taught us kindness when it isn’t earned or reciprocated. How to welcome everyone no matter the circumstances. I apologized for the time when I wasn’t kind and took her for granted. Regardless she always offered $20 when my bank account neared zero, and I still wanted lunch out.

I recalled her holding her first great-granddaughter for the first time and sharing that I’d named her Colette Rose after her, Rosita, because I wanted my daughters to carry forward all the good she was for the world.

10/06/2026

I build color palettes based on values x function within the brand.

Color psychology shapes how the brand feels. The intensity, lightness, darkness, and saturation depend on the function the color performs. A background, a CTA button, a text color.

Mariana’s color palette reflects her mission. She’s an instructional designer who helps multipassionate experts amplify their impact by creating the best learning experience for their clients.

Red ranges from Change to Bold to Inspiration. Red refuses to be invisible.

Gold ranges from Empathy to Well-being to Authentic. It communicates wealth and success as sustainable assets.

Blue ranges from Zone of Genius to Expert to Advocate. Blue represents trust and credibility. This color is the foundation of the entire color story.

And finally, Green ranges from Accessibility to Leader to Transformational. The color of growth, Green highlights the results of good instructional design.

The complementary color palette provides balance and strong contrast. What would your primary color be called?

10/05/2026

Nine days.

We’re back after last month’s CoCreate. Zero seats sold.

I saw the results in August with Chrissy and Shannon. Chrissy left the last CoCreate with three key decisions settled, upgraded graphics, and confidence renewed. Together, Shannon and I built a workbook template from scratch. So I’m opening the room again.

You want a creative director in the room while you work, not after. Bring the project that’s been sitting half-finished, and we’ll build together live. You leave with the knowledge to carry this standard forward on your own.

Claim your seat for Wednesday, October 14, 4–6 pm ET on Zoom. Three seats, $300. Live design for real momentum. Link in bio: candv.thrivecart.com/cocreate

10/02/2026

I never finished the watercolor I’d started to manifest a Roman holiday with my muse.

30 years ago, I watched my chocolate soufflé fall as I dipped my spoon into the steaming hot dessert. My dad took me to Le Soufflé, around the corner from Notre Dame, when I was 15. His dad brought him 20-something years before that.

My watercolor remains unfinished because we canceled our trip last Spring. A large high school group set the itinerary and decided every tiny detail. If I could have a taste of w**e with our Roman lunch. If C could take a much-needed break from a group activity. In hindsight, every decision felt misaligned.

A month ago, C turned to me from the passenger seat. “What if we could go?”

Then, we outlined how we’d overcome three giant obstacles in our way. It all fell into place. A more flexible itinerary. Spring Break. Free days where we will choose where to go, what to experience, and how to plan our day.

I booked a reservation at Le Soufflé for us in April 2027.

What’s meant for you will come at the right time, in the right way when you practice presence.

10/01/2026

Elizabeth Henson | Hampton Roads Creative Network came to me for a creative partner who could grow alongside her.

She tells people all the time that she’s never had to invest in an expensive rebrand. Why? Together, we’ve focused on strong, decisive, and incremental upgrades slowly over time.

Liz trusts her people. She invites me as a featured expert a few times a year in her coaching group, Elevate. This was Cocreate before I named it.

The best brand systems are not rebuilt. They evolve.

Address

Catonsville, MD
21228

Opening Hours

Monday	9am - 3pm
Tuesday	9am - 4pm
Wednesday	9am - 3pm
Thursday	9am - 4pm

Website

http://www.candvcreative.com/

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