10/08/2026
Sedona cut its 35th-anniversary arts festival ticket to $5 a day. The real story: two separate parking systems, a free shuttle to five trailheads, and a $2 on-demand ride, each doing one job instead of trying to cover everything. That's a capacity planning lesson any transit or campus mobility program can use. Full post:
The 35th Sedona Arts Festival cut admission to $5. Here’s what its parking and shuttle plan teaches transit and campus mobility leaders about capacity.