07/23/2026
In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand.
We have discovered that the most important mistake that the veterinary website companies routinely make (and thus, their veterinary clients too) is a dull sensitivity to the website user’s experience.
The little thought that actually is put into the user experience revolves around things like making basic business information readily available.
If you want to drive behavior, there is just so much more work to be done than that.
In our line of work, we look at a lot of veterinary websites. A lot. And when you look at so many veterinary websites, certain patterns begin to emerge that are important to understand. We have discovered that the most important mistake that the veterinary website companies routinely make (and…