White and Salt

White and Salt Purposeful branding and website design that cultivates connections and grows your business

04/06/2026

A look into a $10K brand, packaging, and naming project for Maeve. 🤍

The founders came to us with a *really* clear vision for a skincare line for motherhood and growing bellies, and our job was to take that and actually bring it to life in a way that felt aligned across everything.

We always start with strategy and really understanding the brand first, then move into moodboards so we can visually see where it’s going before we ever touch naming.

From there we went deep into ideation and brainstorming (lots of back and forth, lots of iterations) until we landed on a name that actually felt right. Then we moved into a full brand intensive and packaging, which is where everything really started to come together.

We’re currently booking projects for Q2....if you’ve been thinking about working together, you can inquire through the link in our bio!!

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]

There’s a point in business where things are *technically* working, but the work itself doesn’t feel as fulfilling anymo...
01/30/2026

There’s a point in business where things are *technically* working, but the work itself doesn’t feel as fulfilling anymore.

Clients are coming in, projects are moving, and from the outside it can look like momentum. But internally, there’s this quiet sense of being capped or stretched or a little disconnected from the kind of work you actually WANT to be doing.

When I see this show up, it’s usually not because someone has lost their passion or stopped caring. Most of the time, it’s because their role hasn’t shifted yet. They’re still deeply rooted in ex*****on, even though the business is asking for a different kind of leadership.

A “good” project can pay well, look nice in your portfolio, and come from kind clients, but still feel underwhelming when your thinking and perspective aren’t what’s being valued yet.

This transition, from doing the work to leading the work, is something most designers aren’t taught how to navigate. Without clear systems, team structure, and a defined leadership role, the business keeps pulling you back into the day-to-day, no matter how capable you are!!

Design Business Mastermind is the space I created exactly for this stage. It’s a four-month, high-touch container for studio owners who are ready to step out of constant ex*****on and build a business that can support both their vision AND their life. Applications are open!!

[brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]⁠🤍

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Carlsbad, CA
92008

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+17608078665

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