The Web Factors

The Web Factors Web site design, eCommerce, Social Media Marketing, Search Engine Optimization, Infographics, & Inte

01/08/2024

Jetpack for WordPress - help please!
I am stuck unable to login. My account was set to 2fa via sms message, but now I am prompted for 2fa codes from an authenticator. I have transaction ids and other requirements for account recovery, but your form only allows recovery for wordpress.com hosted accounts. How can I get help to login or recover my account? Jetpack for WordPress WordPress.

02/24/2022

We are beta testing a new service that checks for online reviews you didn't know you had. Looking to find a business that will let us experiment with this. We won't charge anything to run it and we will share the results with you. Comment below (or tag someone who might be interested) and we will get you setup.

When a Thank You isn’t really a Thank You and other social media mistakes companies make every day. Part 1Today is Novem...
11/11/2021

When a Thank You isn’t really a Thank You and other social media mistakes companies make every day. Part 1

Today is November 11th. It’s Veterans Day here in the United States. It is a day for honoring military veterans who served in the United States Armed Forces (who were discharged under conditions other than dishonorable). It is also one of the many events and holidays that have been misappropriated by companies and their social media channels.

Some of the commercialized posts I have seen today include:
“Thank you for your service!!! Please come in and enjoy 10% off of your order today…”

“Veteran’s Day Sale – 10% Off at __________.com Use Code ThankYou21 at Checkout!
20% Off for Veterans at the _________ retail stores”

“VETERAN’S DAY SALE TODAY AND TOMORROW 30-40% OFF SELECT HOMEGOODS*. *Exclusions Apply”

…and there are hundreds of other examples, all with some patriotic-looking image pulled from a stock photography library usually emblazoned with the words “Thank You!”.

Unfortunately, the Thank You is not really a Thank You… the message is anything but sincere thanks for Veterans or their service. Those messages are self-serving attempts to generate profits using the sentiment that should be reserved for a very select group of people who actually served. It is a practice that has been going on for a long time that is only amplified by the ease of creating social media posts…but that doesn’t make it proper or honorable in any way.

So, here is what I propose, let’s just go back to celebrating Veterans Day by sincerely thanking veterans for their service to our Country. Fill your social media channels with messages that are thoughtful, sincere, and meaningful, and stay away from the trite canned messages. Then, if you are really feeling nostalgic, go out on your back porch at 11:00AM next Veterans Day and ring a bell as loud as you can like our grandparents did.

03/18/2021

Checking in cattle at the using our custom show management software. It's powerful and fast to combine RFID (EID) with web based software. Checking in 3 head a minute and just getting warmed up.

Will the Internet become the "Splinternet" ?It many ways, it already has.Splinternet is the term used to describe how th...
02/25/2021

Will the Internet become the "Splinternet" ?
It many ways, it already has.

Splinternet is the term used to describe how the once global Internet is being broken apart due to international governments denying access to certain platforms and platforms refusing to provide service to specific areas.

We have already seen cases where governments have blocked specific platforms from offering services and/or where government regulation has forced the platforms out due to publishing fees or other intellectual property compensation issues. As time goes by, we are very likely going to see more platforms banned or forced out by specific countries leading to a much less universal Internet experience.

The Internet you see and the applications you are able to utilize will be vastly different than people in other geopolitical areas..thus the Splinternet divide ill likely continue to widen.

Did you know... Celebratory Email Marketing is one of the most effective social marketing methods? For example, birthday...
02/01/2021

Did you know... Celebratory Email Marketing is one of the most effective social marketing methods? For example, birthday email messages receive 179% more unique clicks, 342% more revenue per email, and 481% higher transaction rates.

Ask us how to implement a celebratory email marketing campaign.

What is a first position natural search engine ranking worth?The short answer is...alot!  Depending on which statistics ...
01/28/2021

What is a first position natural search engine ranking worth?

The short answer is...alot!

Depending on which statistics you look at, roughly 33% of clicks go to the top ranked search position. The second position gets about 15% and the third position gets 9%. The percentages drop dramatically from there but total up to 75% of clicks going to first page results.

That all means that if there are 1000 searches for a given keyword or phrase, the first position will receive 333 clicks. By applying your Web site’s conversion rate of visits to sales you can determine exactly what those 333 clicks are truly worth.

My guess is you will find that top natural search engine rankings are worth more than you think.

Do you know where your Site ranks in the major search engines (Google, Bing, Yahoo)? Do you know the most important keyw...
01/26/2021

Do you know where your Site ranks in the major search engines (Google, Bing, Yahoo)? Do you know the most important keywords and phrases for your business? Do your pages rank well for the keywords and phrases that are important to your business?

These are all questions that form the foundation of a Search Engine marketing plan and are questions that drive a search engine marketing audit.

Ask us how you can take advantage of better search engine rankings today!

Did You Know? Over 1 billion voice searches are performed every day using smart speakers? That means Alexa, Siri, and th...
01/22/2021

Did You Know?
Over 1 billion voice searches are performed every day using smart speakers?

That means Alexa, Siri, and the other "Hey ________" smart speaker applications are pretty busy performing roughly 11,574 voice searches per second. That is just over 25% of the estimated 3,900,000,000 daily searches performed each day on Google and Bing.

Is your Web site or product being found by voice searches?

Shipping and package delivery remains one of the biggest challenges for online sellers even now, well after the Holiday ...
01/19/2021

Shipping and package delivery remains one of the biggest challenges for online sellers even now, well after the Holiday rush.

Getting packages delivered undamaged and on time are just 2 of the obvious challenges. Competition offering free shipping and the hidden costs of packaging, insurance, and time can be even bigger concerns.

Ask us how we can help solve your eCommerce shipping challenges.

E-Commerce sellers - Expect Higher Shipping Costs This Holiday SeasonShipping costs during the upcoming holiday season w...
10/22/2020

E-Commerce sellers - Expect Higher Shipping Costs This Holiday Season

Shipping costs during the upcoming holiday season will be higher for online sellers. The USPS has already implemented Holiday Surcharges that will run from October 18 through December 27, 2020. All USPS Flat Rate package now have a $.40 surcharge and parcels have surcharges of $.24 to $1.50 per package depending on the shipping classification and weight.

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Canal Fulton, OH
44614

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