09/02/2026
Apparently, my niche is just people.
I’ve worked with people across completely different industries, with completely different businesses, ideas, and goals.
And I’ve realized I’m not really drawn to one specific industry.
I’m drawn to people who care about what they’re building.
People with ideas they can’t stop thinking about. People creating something meaningful. People who have a story, a perspective, or a way of doing things that deserves to be seen.
The industry almost doesn’t matter.
I love getting to know the person behind the business, understanding the world they’re creating, and figuring out how to make other people care about it too.
So maybe my niche isn’t an industry after all.
Maybe my niche is simply good people building things they genuinely care about.