05/02/2018
Showing up is table stakes. There once was a time when you could succeed just by showing up. Your competitor doesn’t make the effort, so you win by default. Your something is better than their nothing. Just by putting in the hours, you make the grade, even if it’s only passing. Your value is being available, not exceptional. Familiarity breeds your acceptance. Maybe the customer didn’t know better, so you didn’t even have to try to be good, just reliable. Maybe you had no competitors, so you didn’t have to push. [Continues]
There once was a time when you could succeed just by showing up. Your competitor doesn’t make the effort, so you win by default. Your something is better than their nothing. Just by putting i…