10/19/2026
When a prospective customer asks ChatGPT or an AI assistant for a local recommendation, that prompt is almost never where their search ends.
According to our latest research study, AI Finds You. Your Website Verifies You.:
• Only 18% of consumers who used AI for a local search felt ready to contact the recommended business right away.
• 43% immediately crossed over to Google to run a secondary check.
• Nearly 70% visit the company's website either regularly or occasionally before reaching out.
• In fact, only 2% used an AI tool as their sole discovery channel.
AI narrows the options, but your website, Google Business Profile, and reviews close the deal. If your digital footprint doesn't confirm what AI claimed, buyers move on to the next choice.
Read the complete breakdown here: https://makeitloud.net/research/ai-finds-you-website-verifies-you/