VSP Graphic Group

08/03/2026

We're honored to be a member of and be featured by the Buffalo Niagara Manufacturing Alliance. Thank you for taking the time to visit our team and share our story! We appreciate the important voice that you are in advocating and representing businesses, large and small, that are the engine of WNY's local economy💪

Member Spotlight: VSP Graphic Group

What started as a small sign shop in a home garage has grown into a nationally recognized graphics company with deep roots right here in Western New York.

BNMA recently had the opportunity to tour member VSP Graphic Group⁠ and get a behind-the-scenes look at the creativity, technology, and craftsmanship that go into the graphics we see every day—often without realizing just how much work happens before the finished product hits a vehicle, building, wall, or display.

Founded in 1995 by Trace George as Vinyl Signz Plus, VSP initially provided graphics to the local and national NASCAR racing community. The company soon expanded into graphics for police, fire, and emergency vehicles before growing into the wide range of commercial branding and specialty applications it produces today.

Walking through the facility makes the scope of VSP’s capabilities clear. Their team handles projects ranging from fleet wraps and vehicle graphics to building signage, interior environments, commercial vinyl graphics, event displays, academic and athletic facilities, and custom specialty applications. Much of the process—from creative design and printing to production and installation—is supported by VSP’s team and equipment in-house.

And chances are, Western New Yorkers have already seen their work. VSP became the Official Graphic Provider of the Buffalo Bills in 2012 and added the Buffalo Sabres in 2015, while continuing to serve organizations of all sizes locally and beyond.

Quality is another major part of the operation. VSP is a 3M Certified Installation Company and has worked with 3M for decades, with certifications and training designed around professional installation, production quality, and industry standards.

But perhaps the most interesting part of VSP’s story is that, despite its growth, it remains a family business built in Buffalo. From a garage sign shop to a company producing graphics seen across Western New York and around the country, VSP is a great example of the creativity, skilled workforce, and specialized manufacturing capabilities that exist right here in our region.

Thank you to the VSP Graphic Group team for welcoming BNMA in and giving us a look behind the scenes!

07/31/2026

We're proud to support the first-ever Erie County Fair Fire Truck Pull on Firefighters Day, Friday, August 14! We can't wait to see the competition and celebrate the incredible firefighters who serve our communities every day. We are grateful to work with so many of them on their fleets all over WNY! Best of luck to all participating departments, and thank you to The Erie County Fair for putting together this exciting new event! 🚒💪

Only a few spots remain for the first-ever Erie County Fair Fire Truck Pull on Firefighters Day, Friday, August 14! 🚒

Gather your department’s strongest crew and see how quickly you can pull a fire truck 75 feet. The winning team will also receive a 3 person Hybrid Infrared Sauna for their fire department, courtesy of Good Health Saunas!

Space is limited to the first 20 departments, so register your team before spaces fill up! 🔗👉 www.ecfair.org/firetruckpullregister

Thank you to both Good Health Saunas and VSP Graphic Group for their support!

07/31/2026

🚔 Say Hello to Our "New" Patrol Car! 🚔

You may notice a different patrol car out and about in the community! We're excited to put our new (used) patrol vehicle into service, featuring a fresh new graphics design that gives it a clean, modern look while proudly representing our department.

This vehicle is another step in helping us serve our community efficiently and professionally, while making the most of our resources.

If you see us around town, be sure to check it out—and as always, don't hesitate to wave and say hello! 👋

We're proud to continue serving and protecting our community every day.

Thank you VSP Graphic Group for the amazing decals!

A special thank you to the Attica Village Water Treatment Plant for removing the equipment from the old police vehicle, and to the Village DPW for installing it in the new patrol car. By working together and reusing existing equipment, our departments helped save taxpayer dollars while demonstrating the value of teamwork across the Village.

07/30/2026

These interior walls at the Golisano Children's Hospital of Buffalo were enhanced with vibrant, full color 3M vinyl wall graphics and precision cut acrylic lettering with a professional finish that's built to last.

Thoughtfully designed graphics like these help create welcoming, engaging environments while standing up to everyday use.

Whether it's displays, signage, or storefront graphics, we're here to help your brand stand out here at VSP!

07/27/2026

Our installation crew spent last week on the St. John Fisher University campus, putting the finishing touches on the graphics and signage that help bring Buffalo Bills Training Camp to life!

There's a lot that goes into creating an unforgettable fan experience, and we're proud to be part of it. 💪🏈

07/24/2026

From fresh-baked pretzels to fresh branding. 🥨

The Salted Bison Pretzel Company’s newest van is ready to hit the streets with a custom wrap inspired by Buffalo pride and built to capture attention at every stop.

We love creating graphics that work as hard as our clients do!

07/22/2026

Your windows are prime advertising space, so make them work for your business! Check out these sharp window vision graphics we recently completed for our friends over at Berner Farms🪴🌼

07/16/2026

Find your flavorite! Check out this custom design for our longtime customer Pepsi Cola Ogdensburg Bottlers - showcasing the variety of brands that fill coolers everywhere, all brought together in one vibrant, eye-catching vehicle wrap.

07/14/2026

Every mile is a marketing opportunity!

This custom WIX Filters trailer wrap combines vibrant graphics and crisp detail to put the brand front and center wherever it travels.

vspgraphicgroup.com