05/06/2026
Initial brand package for Rally Sports Group, who’s on a mission to equip young baseball players with the skills, mindset and access to succeed in sport and in life. The founder wanted something that felt cool and youthful to the athletes as well as professional and authoritative for potential investors and partners. The result is a distinct R mark with a subtle flag in the negative space—which speaks to the notion of rallying in sports—a high contrast palette and minimal type. More to come!
