Moonshine Design LLC

10/06/2026

Had a great time at the Women in Construction brunch this morning with my friend Valeri Baye hosted by the ASA Colorado. CHELSEA HUSUM delivered a funny and inspiring talk about building your life. And bonus, discovered she hails from the land of SoDak too!

It was my first event and I can’t wait to see what other events these organizations have in store.

06/23/2026

Have trouble standing out in the digital world? Take it offline & IRL (In Real Life)

Move beyond social media and digital marketing platforms with “analog” touchpoints. Send a handwritten note, a brochure, or a “surprise and delight” package to past customers and clients just to say hello without asking for something in return. The above brochure was designed as a Roadmap to guide to log homeowners on their maintenance journey. It was inspired by the AAA TripTiks of the 1990s and 2000s.

05/07/2026

Going to for the first time, I expected it to be all about the AI bots, but the real takeaway for me was about community and people.

I met folks at table talks, Disneyland, in food truck lines, and even on the escalator.

The conference spanned three levels of the Anaheim Convention Center. Upstairs, the message was to be real. Downstairs, it was all about AI and efficiency.

It felt like a contradiction. But the word that kept coming up was authenticity.

Yes, AI can help you move faster and be more efficient. (I’m all for it as a tool, and I learned some great tips.)

But it can’t build trust for you; that still comes from you as a human being.
Not some perfect and polished version of you. The real you. Even the guy who built his video clone had to build in his quirks and imperfections to make it believable.

Because the real you is what people connect with. It shows proof of your humanity and builds trust.

The further we go into the AI underworld, the more we need to balance it with something real and human on the other side.

If you were at SMMW26, what was your takeaway?

04/28/2026

AI is changing the way we work at the speed of light, but the real danger isn’t the technology itself when it comes to marketing. It’s becoming average. When everyone uses the same prompts, templates, and shortcuts, brands start sounding the same. We explore how companies like ILM, Pixar, and Disney Imagineering blended technology with human storytelling — and how modern marketers and creatives can avoid the AI trap.

Moonshine Design is a small marketing and design firm in Broomfield, CO. We partner with companies big and small in the log home, building materials, nonprofit, and consumer product goods industries. We can help you reach your people and shine from the shelf to social.

04/13/2026

Echo, Utah. 1998 and 2026. If you look close you can see the old flagpole with the tire on the far end of the building. No flag flying anymore though.